Tips for Getting the Most from Shopping Center Signs


If you're looking to update your shopping center signs, you have made a good business decision. However, you'll need to work with other business owners to get the best signage for everyone. Here are some helpful tips for getting the most from your signage. 

Position Matters 

If possible, try to get your message as high on the sign as possible. People tend to look up and to the left (because we read from left to right) when they look at things. Naturally, the upper left-hand corner is the most desirable location. You may have to pay more for this position, but it's one of the best ways to spend your advertising dollars. 

Shops at Kanan Village Shopping Mall Directory Monument Sign, Shopping Center Signs

Keep Your Sign Simple and Easy to Read 

Most shopping center signs are designed to attract the attention of people driving by. This means you have less than five seconds to get the reader's attention and convey your message. For best results, keep words to a minimum and include few images. 

Trader Joe's & Rite Aid Monument Sign, Shopping Center Signs

Many drivers today don't have a lot of time to read the local signage. They may be thinking about work or home or just trying to navigate traffic. This gives you a limited opportunity to attract their attention, and your message should be short and sweet. 

The Importance of Size 

Do you have several businesses on your shopping center signs? If so, you may want the biggest signs possible but how big is too big? 

Rite Aid Illuminated Channel Letter Sign, Shopping Center Signs

At Dave's Signs, we work with our clients, and we are familiar with all the local regulations and ordinances in your area. We can recommend the right location and size for your signage. That way, you won't have to worry about compliance issues. Call us at (805) 641-1387 for more details.

Ventura Signs - Why Words Mean So Much


Just about every business in Ventura has signs. After all, you need to let people know who you are and what you have to offer. Colors, fonts, backgrounds, location, and many other things make up good signage. However, what your sign says can be the deciding factor that makes people enter or walk (or drive) away. 

Red Brick Pizza Illuminated Channel Letter Sign, Ventura Signs

Why Are Words So Valuable? 

A typical business sign only has so much space. You can't say much with just a few words, so you have to choose words carefully. In some cases, it's good enough to just list your name, but words can mean more for your Ventura business when you choose the right ones for your signs. 

Look at the sign we did for Spencer Mackenzie's Fish Company. 

Spencer Makenzie's World Famous Fish Tacos Neon Sign Ventura, CA, Ventura Signs

We could have put up a sign that simply gave the name of their business. Instead, we put just "Spencer Mackenzies" with "world famous fish tacos" underneath the name. This tells everyone they serve great seafood and they're famous for their fish tacos. By not mentioning their entire business name (dropping two words) and adding four words, they created a sign that brings in customers. Do you know why? People are either familiar with their famous tacos, or they want to find out why their fish tacos are World Famous. 

What Should You Say? 

If you want to get your message across and have an impact on the reader, you need as few words as possible. In fact, if you include an image you may just need your name. Sometimes businesses try to sell products with their signs and this can do more harm than good. Ventura signs are meant to get people into your place of business. Don't ask them to do too much and they can be your best advertising tools.

The Pierpont Inn Illuminated Monument Sign, Ventura, CA, Ventura Signs

National Sign Company Vs Local - Which Should You Choose?


Today's businesses in Southern California face a lot of competition, and it is sometimes fierce. It's important to have a marketing plan that includes the most attractive and effective commercial signage you can buy. When you go to sign professionals, you can visit a national sign company like Dave's Signs or one that only takes care of local business. Which is the best choice for you? Let's examine this issue a little closer, to find out.

Local Companies

If you visit a local sign company, they may try hard to satisfy your needs. You might get personal service, but with some local companies, their resources are limited. For example, suppose you want custom neon signs. Many sign services don't have their own neon sign shops as we do. They have to either turn down your business or outsource the work.

National Sign Company

Suppose you have franchises or you run business in several parts of LA and the surrounding areas. A small local sign business may not have what it takes to service all your businesses.

National Sign Company

Nationwide Companies

A national sign company like Dave's Signs is equipped to handle the needs of small business and large corporations. For example, we work with large companies on national sign projects, and you can see our work in Famous Footwear, Babies "r" Us and many other large retailers. With Dave's Signs as your sign project partner, you receive the highest quality materials, signage, and workmanship.

National Sign Company

The Best of Both Worlds

Dave's Signs is capable of handling your local business needs and nationwide needs too. We remove all the hassle from commercial signage because we take care of survey work, permits, installation, and sign maintenance. Whether you want a trusted national sign company or well-respected local sign company, Dave's Signs is the right choice. Call (805) 641-1387 or contact us online for more details today.

The Hidden Benefits of Custom Business Sign Design


Anyone can design and make commercial signage. However, when you choose custom business sign design services from professionals at Dave's Signs, you'll receive a lot of benefits like enhanced visibility and attractive signs. However, you also receive advantages you might not even be aware of and here are some of the hidden benefits you can enjoy.

Getting to the Basics

When you come to experienced sign professionals, they want to know a lot of things about your business. For example, are you interested in attracting foot traffic, car drivers, or other types of customers? Do you need signs that can be read quickly or does your intended audience have plenty of time to check out your signs? Do you need illuminated signage for night viewing? 

Custom Sign Design

Why do we want to know so many things about your business? It helps us create the perfect custom business sign design. We take all this information and use it to build in the right features for your needs. You can't see these things in a sign because they are built in.

Custom Sign Design

The Importance of Colors

Do you have company colors you want to emphasize? Color selection and color scheme are vital components of custom business sign design. We help you choose the right colors, and we know which colors work best for food services (and other businesses) and what kind of lighting you should use in your business. Colors, lighting, and signs all complement each other and work together to present your business to the public.

Custom Sign Design

Tricks of the Trade

Your sign professionals can help you in many ways. For example, something as simple as sign borders or using different colors for text can focus your signage on the most important aspects of your business. Call us today at (805) 641-1387 or contact us online to see what we can do for your business.

4 Tips for Enhancing Your Apartment Signs


When people shop for apartments, they often go directly to apartment facilities. Your apartment signs are the first thing they usually see and signage can be a welcome invitation or a visual disturbance that discourages people from calling your office. In fact, signs are so important that they can make or break a rental business when the market is difficult. Here are four things you can do to your signage to make good first impressions.

Apartment Signs

1. Improve Visibility 

Stand outside your facility and read the signage. What kind of impression does it make on you? Can you read everything clearly and easily? Next, drive by your buildings and see if you can read the apartment signs from your car. If not, you need to take action to increase visibility, because you could be losing out on business.

Illuminated Apartment Sign

2. Check Location 

The best designed and manufactured signs can't do their job if you don't place them in the right locations and at the right height. People shouldn't have to strain to look up or down to read your signs.

3. Include Contact Information 

Suppose someone sees your apartment complex and likes what he or she sees. If you don't have a phone number clearly visible, they don't know who to contact for an inquiry. If you make potential renters do extra work like looking up your contact information, they may get sidetracked and forget about you. Meanwhile, they may come across an apartment building with clearly visible contact info on the apartment signs, and you just lost a renter.

4. Keep Your Signs in Good Shape 

What do you think of when you see a sign in need of repair? You might think the entire facility is in the same condition. This is not the kind of impression you want to make, so practice good sign maintenance. 

Illuminated Apartment Sign

If you are looking to update your apartment signs. Give us a call at (805) 641-1387 or contact us online to see how our expertise and exceptional service can get you the signs you are looking for at an affordable price.

Dave's Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we've created for our customers, history of sign design and today's cutting edge sign technologies. Ask a question about signs, and you'll likely find the answer here.

Sign Posts

Case Studies

Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we've done. Including Spencer Makenzie’s Neon SignTopper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We'll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We've designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including VenturaOxnard and Santa Barbara. Check back soon for more updates.

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Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call Us Today at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

See Our Neon Sign Gallery

Superior Graphic Design for our Custom Signs

Graphic design is not all about artistic skill; many outside factors influence how well the sign will work in its location. We are familiar with these outside influences, so we set out to develop each design to stand out in beauty and function, given each unique location. Whether you are purchasing a pylon sign, backlit channel letter sign, neon sign, or any custom sign, we use our creative graphic design talents to make it stand out. Contact us for questions about graphic design and signs.

See Our Custom Signs

Custom Sign Design Grove Avenue