Call us at (805) 641-1387


Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387


Designing Your First Sign: What You Need to Know

The entire spectrum of business competition revolves around who can attract more customers – which ultimately means higher success. This is why you should give special thought to each aspect of your marketing. Something as simple as designing your first sign can become an important first step.

Many brick and mortar businesses rely on traditional marketing to gain customers. A sign is a big part which small business can depend on to attract passers-by. It becomes important for them to go the extra mile to get the details right. We are here to help you with that. Here are a few suggestions to consider before making a sign for your business.

designing your first sign
Dave’s Signs designed, built and installed this storefront sign for Boot Barn in Oxnard, CA.

Color matters

The color on your sign plays a big role in capturing the attention of potential customers. Different colors evoke different emotions.

People are more likely to be captivated by colors – it should be easy on the eyes and when illuminated, stands out. Boot Barn’s red is a good example of how color can strike a balance between the right kind of shade and intensity.

Don’t make it a chore to read

You ought to ensure that your sign doesn’t cram too much information. Give people a chance to scan your sign when they are in a hurry. Otherwise, customers may find it hard to remember you.

designing your first sign

Contrast can increase readability

Pay close attention to how your logo appears to people walking past your business. Contrast plays a role in readability. Take for the example the Re•Bath sign. The white block letters against the red background make for an easy to read and highly noticeable sign, especially at night.

Consider the fact that the logo has to be readable in different weather conditions. And, in the case of the Beach House Fish sign, stand up in the elements.

designing your first sign

At Dave’s Signs, we will help you design an ideal sign for your business no matter where you are located. Give us a call at (805) 232-3865 or get in touch with us online.

Dave’s Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we’ve created for our customers, history of sign design and today’s cutting edge sign technologies. Ask a question about signs, and you’ll likely find the answer here.

Case Studies

Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we’ve done. Including Spencer Makenzie’s Neon Sign, Topper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We’ll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We’ve designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including Ventura, Oxnard and Santa Barbara. Check back soon for more updates.

Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387


Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

See Our Neon Sign Gallery


Dave’s Signs Makes Custom Office Signs

Whether you need a lobby sign, directional signage or ADA signs, Dave’s Signs can help you with all your office sign needs. We can use your logo and create a beautiful, distinctive sign for your office. We can also create custom building directory signs, suite signs, and directional signs to give the building a unique unified theme. Call us today to help you with all your office sign needs.

See Our Custom Signs

Custom Sign Design Grove Avenue