Most business owners understand the importance of illuminated signs. For example, you want your place of business to be easy to identify after dark. However, simply having signs that are lit up at night, doesn’t assure you of success and your signage should have some built-in design features that help to promote your products or services. Here are some things properly illuminated signs can do.
Send an Important Subliminal Message
Subliminal advertising doesn’t have to be deceptive or aimed at making people want something that might normally not want. In fact, some of the best subliminal messages involve clever graphics and illuminated signs. Look at the sign for RedBrick Pizza. Notice how the red bricks seem to be glowing hot. This is an important message because it tells you about the 1000 degree fire roasting pizza method they use, to create some of the finest pies in the business.
Reach Your Target Audience
Many people are searching for a great place to stay in Southern California after the sun has set. The Wyndham Garden Pierpont Inn sign in Ventura is a welcoming beacon to weary travelers that are seeking affordable luxury and good service. This sign is just what out-of-town travelers are in search of.
Marketing 24 Hours a Day
Your Illuminated signs can advertise your business all day and all night. Even if you don’t operate 24 hours each day, you can still reach potential customers at all hours of the evening and morning. The more people you reach with your message, the more likely you are to increase your business.
The Importance of Sign Professionals
When you choose Dave’s Signs for your business sign needs, you enjoy the benefits of “one-stop” services. We can design your new signs, custom fabricate and manufacture, install, and service. Call us today at (805) 641-1387 to discuss your business sign needs or reach out to us online.