There is more to a sign than just a way to identify a business, development area, restaurant or other type of building or location. A sign becomes a symbol and an identifier of your brand, and therefore, it is important to choose the right outdoor signs to reflect your business, development, restaurant or building.
Not all signs should look the same, even for the same general type of business. At Dave’s Signs, our goal is to capture the look, the message and the appeal for your target audience with the style, design and color of the sign.
For example, an upscale gated community may choose a very classic-looking sign that is mounted on a larger sculptured or natural stone monument type of display. Typically with these signs, a classic font and lettering style is used to denote the elegance and the sophistication of thearea.
On the other hand, a family-friendly development designed for young couples with children may select a more playful type of font and perhaps a more rustic-looking wooden sign stand to send a message of comfort and community.
To Light or Not to Light
A well-designed sign, either a smaller front of the business sign or a larger sign for greater visibility, can be enhanced by the use of backlighting or spotlight. However, this isn’t always the most important choice.
We carefully consider the type of business and the typical business hours when developing the complete sign concept. Businesses or locations that have very little evening traffic may not require a lighted sign, while a restaurant, entertainment venue, or abusiness with extended hours may want to consider lighting as an additional element to the design.
Shapes and Styles
While traditionally outdoor signs tended to be square or rectangular, or sometimes even oval, today there is no limitation on what can be created. Our signs can take on a custom shape from clean and minimal to more elaborate and ornate, with the image of the business always central in our focus.
Color is another element to consider with outdoor signs. The colors are often a reflection of branding and style, but different colors also evoke different messages and concepts. Of course, the background of the building or area will also need to be factored in when choosing sign colors, shapes and styles to allow the sign to stand out but still look very integrated and part of the overall environment.
Call us at (805) 641-1387 for help with your questions about outdoor signs or click here for a free online quote now.