This opportunity came to us from a Ventura business owner with a lot of vision. He’d bought a restaurant building in Oxnard that had housed at least four failed restaurants before his. But that wasn’t a deterrent.
When the space became his, he completely gutted it. He turned the interior into a vintage-meets-modern industrial warehouse experience. We made ghost murals for the interior, washed into the brick walls. This wasn’t just any Topper’s, it was Topper’s in Oxnard Harbor.
When it was time to make the neon sign for the top of the restaurant, the owner’s motto was something like “go big or go home.” He said he wanted it to be fun, flashy, and something you could see from anywhere in the vicinity. He definitely wanted neon. We based the themes and fonts on the existing Topper’s materials and the colors of the restaurant interior.
To maximize the fun factor, we didn’t just stop at neon. We added animations that he could turn on and off at peak times in Oxnard like Christmas or during community parades.
What’s probably most exciting about this particular sign is the owner’s willingness to really go all out to make the business interesting and exciting for anyone who drives by. He complimented this by putting a lot of care and attention into the interior affect of the business. It’s a great example of looking at the big picture and crafting a unique and positive experience for customers.