How to Brand Your Growing Business with Corporate Building Signs
As anyone who has tried to grow their business knows, it’s vital to focus on your branding efforts. After all, even Pepsi and Coca-Cola still work on branding, and they’ve been America’s favorite sodas since the 1940s. There are many different aspects of branding for you to work on, including your corporate signs. Without proper signage, your customers won’t be able to connect each of your products to your specific company. Instead, read on to find out more about corporate building signs that give your prospective customers a lasting impression.
Steps to Branding with Corporate Building Signs
Before you begin designing your signs, make sure you know what colors and logo you’re going to use. Daves’s Signs does excellent design work. We can take anything from a loose sketch to existing logos, fonts, colors—to brand guidelines or architectural renderings that were done by an agency, to collaborate and present you with sign solutions.
For instance, we can take your existing logo to come up with eye-catching sign ideas, resulting in something wonderful in terms of look and feel that fits your needs. Dave’s Signs is also fully knowledgeable about what the city allows for signage. We’ll work to get you a beautiful sign that checks all the boxes when it comes to local ordinances.
Starting from scratch? No problem—our design team can collaborate with you to design the perfect branding solution for your business needs. In short, we’ll design, fabricate and install a sign that meets all city requirements and elevates your brand.
Lastly, you’ll need to decide between several different sign types. Some are easier to choose than others based purely on your location or industry.
Custom Signs That Make Excellent Corporate Building Signs
The custom sign types available from Dave’s Signs include:
- Dimensional Letters
- Illuminated Signs
- Neon Signs
- Monument Signs
- Property Management Signs
- Channel Letters
- Office Signs
- Custom Graphics
- Window Graphics
- Blade Signs
Below is some information about these custom signs, including how they draw attention to your brand.
Dimensional Letter Signs refer to any lettering or logo that has three dimensions (as opposed to flat panels). You may also hear them called metal letters, plastic cut letters or 3D graphics too. While dimensional letters are not intrinsically illuminated, they can be lit in some ways. When similar letters are internally illuminated or backlit, they are called channel letters.
If your business is open after dark, Illuminated Signs are a must-have. Illuminated signs will help people engage with your business, while also providing high visibility day and night. Additionally, bear in mind that some shopping centers and property management companies make it mandatory that your storefront signs be illuminated. For more information on illuminated signs check out our post, “What are the Different Types of Lighted Signs? Here are our Top 5.”
If you want to make a lasting impression, Neon Signs have been getting desired results for brands for over a century. Neon tubing has been a popular solution for both creating and accenting signs for over 100 years, and their steady, piercing lights have a high visual impact, bringing attention to the artwork from blocks away. The businesses that choose neon signs light up the night with distinct primary colors, making them a definite focal point at night, thereby branding your business.
For many hotels, shopping malls, apartment complexes, business parks, restaurants, and even city entryways, exterior monument signs are truly impressive and make a large impact. Monument signage provides a wonderful landmark for your company by letting all passers-by know exactly who and where you are.
Property Management Signs
Property Management Signs covers all sign types for apartments, planned communities, shopping malls, hotels, office buildings & properties, and retail outlets. They work hard to elevate your brand and establish your reputation, along with helping your business communicate effectively with the local community with a cohesive look and functionality throughout.
Channel Letter Signs
Channel Letter Signs is one of the best ways to present your business to the public and one of the most popular. By forming each channel letter separately using its own light source, you get a 3D effect for your corporate signs that are awe-inspiring to your prospective customers. Some of the most high-end and complex illuminated signs use channel letters. For more info on channel letters, check out our post “Channel Letters 101 – What You Need to Know to Select Yours,” or see lots of examples in our channel letters sign gallery.
Interior Office Signs often require elegance and elevated visual appeal. Dave’s Signs can provide custom Lobby Signs, illuminated or not, Letter Set Signs, Interior Signs, Way-finding Signs, ADA Signs, Office Suite Signs, Door Signs, Interior Store Signs with beautiful fabricated letters and logos. Pair them with custom exterior signs to really enforce your brand name in your customer’s mind.
Few things set your business apart more than Custom Graphics. These include anything from Custom Printed Graphics & Signage, Hand Painted Signs, Custom Wall, Floor, Window Graphics, Custom Boat & Vehicle Graphics. The images and lettering used can transform something drab into dynamic and modern branding. Our sign professionals can take your ideas and turn them into custom graphics with visual appeal. Or, we can start from scratch and design you something totally unique.
Windows, which make up a large portion of your storefront, restaurant, or office, can provide excellent real estate for marketing your business effectively. Our sign experts will create Custom Window Graphics based on your brand requirements. Whether we design it or you bring us the designs, we can make full-color stickers, vinyl letters and install them to look great.
Blade Signs create visual interest and function well in many environments. They really make for nice corporate building signs too. These signs hang vertically or horizontally on a bracket or frame near the entryway to your store, restaurant or building. Likewise, Blade Signs work well in strip malls, downtown businesses, areas with frequent pedestrian traffic and business with sidewalks in front. Want to see some great examples? Check out our blade sign gallery or head downtown to your favorite stores and restaurants.
Do I Really Need a High-Quality Corporate Sign?
Have you ever been to a store that’s still using a worn-out sign that’s seen better days? If so, you already know how unprofessional this can look. These battered signs might be considered charming at a vegetable stand on the side of the road. However, if you plan to be in business for the long run, then it’s best to invest in high-quality signs.
So, to answer the question, yes, you do need a high-quality corporate sign. Consider beautiful, professional corporate building signs a sound investment since placing one outside your building or outside of your restaurant is going to get you more attention, better-paying customers and a better all-around feeling about your business.
Let Dave’s Signs Help with Your Corporate Building Signs
Branding your business is the ultimate business strategy. No matter what type of signs you need, call Dave’s Signs for assistance at (805) 641-1387 or Request a Quote online. We’ve got the perfect signage solutions for you and we are specialists in creating unique signs for our customers for more than 20 years. We’ll work with you, the city you are located in and make sure you get the signs that are right for you.