Many design elements make a commercial sign a hit, including eye-catching color, font, and contrast. Meanwhile, professional custom signs bring together all the characteristics of great signage in a way that no off-the-shelf sign can. Here are some excellent ways that nicely-done custom signs promote and make your business unique.

#1: Custom Signs Give Visibility to Your Brand

Unfortunately, run-of-the-mill signage does not put your brand in the right light. Building a brand people recognize is best laid at the feet of expert signmakers who design professional custom signs. One of the simplest and most common ways to grab attention and grant visibility is by designing your custom sign with a dynamic logo and other interactive elements.

#2: High-Quality Professional Custom Signs Increase Foot Traffic

According to a survey conducted by FedEx Office, high-quality signs increase foot traffic and make people want to come inside. The survey found that 8 in 10 people said they had entered a business or store they had never been to before, merely based on its signs. That’s nearly 76%! Of course, the brilliant sign design needed for this effect is hard to capture with the ho-hum approach of generic signs.

#3: The Right Amount of Signs Keep You Competitive

Can you believe the absence of a sign will deter customers from entering your store? It will, and if you are wondering what the magic number of signage is, it’s around 2-3 signs around the storefront. Additionally, you can amp up storefront signage appeal with contrasting colors. In fact, black and white can impart one of the strongest contrasts. But, while fonts can create distinctive contrast, don’t go overboard with them and decrease your sign’s legibility and aesthetics.

#4: Good Kerning Gives Symmetry & Unique Looks

Kerning is a type of negative space, and it is where letters are close or far apart. Letters spaced too closely or too far apart define bad kerning. Kerning that is subpar is pretty hard on the eyes and screams unprofessionalism.

Nevertheless, it works well on promoting things such as homemade lemonade stands for kids and side-of-the-road fruit & vegetable stands – both of which typically feature charming handmade scribbled letters and misspellings on their signs.

That being said, it’s important to use good kerning to promote your business, especially when it comes to Channel Letter and Dimensional Letter Signs. The assorted good kerning and font styles we did for the Beach House Fish Dimensional Letter Sign above really looks professional, has great symmetry and overall appeal.

Promote Your Business with Dave’s Signs

Dave’s Signs specializes in Design, Fabrication, Installation, Service & Repair of beautiful custom signs. To find out more about our company serving Ventura, Santa Barbara, and Los Angeles Counties; and Nationwide, please call us at (805) 641-1387 Alternatively, you can fill out our online form for a quote.

The best signs attract and retain loyal customers to your business. Unfortunately for business owners, there is a virtual sea of signage out there. Given the wide range of commercial signage design options, your shop sign needs to incorporate signage designs to create a lasting and positive impression. The following outdoor signage design ideas will inspire you and boost your business presence in the competitive market.

What Makes a Brilliant Outdoor Sign Design?

It takes all of 7 seconds to make that precious first impression. Outdoor signage is no exception to the rule. For this reason, the importance of making yours compelling with a brilliant design can’t be overstated.

Meanwhile, the right combination of design elements is a winning card for businesses. When these elements come together, they grant a distinctive visual appeal to your company’s exterior.

Consider using the following tasteful elements to encourage customers to trust you immediately:

Prominent 3D Signs

First up are sign designs ideas that rely on three-dimensional effects.  A three-dimensional sign design really pops and makes the premise of your shop more inviting.  Effective ones are made size-appropriate to the exterior.

They should also be affixed prominently on the facade in a way that doesn’t compete with nearby signage. The Channel Lettering of Toppers Pizza shown above does it right. It is as prominent as necessary, increasing the overall visibility of the restaurant.

Eyecatching Directional Signs

Eyecatching directional signs can turn your business into an organized haven. They keep people on track, assisting visitors in easily finding their way. What’s more? The more at ease visitors feel navigating your property, the more likely it is they’ll stick around and return again.

Appropriate Lighting Styles

Special types of lighting illuminate features and borders. Additionally, different styles really give an array of different effects. For example, the halo effect in Bella Luci’s outdoor business sign really hits it out of the park. Feminine design elements like Bella’s cursive letters work wonders, too.

Signs That Are on Point

Hands down, your sign design needs to be on point. Knowledge of color theory works well here. When deftly used, it conveys the right message. For example, pastels like those above might suit those of a child-theme outlet. Adults and kids alike will consider it cool outdoor signage – which is what you want for this kind of signage.

On the other hand, a black or bold design would suit an attorney’s brand. The theme would project a professional touch and assert a sense of authority and trustworthiness, resonating with clients seeking expert legal advice or representation.

Memorable Storefront Decor

Signs on your facade depict your identity strongly. They are just what you need for busy people on the go. Just check out this grocery store signage design we created for T Mobile that captures attention with its vibrant color palette.  Additionally, tricks such as tasteful jokes or deviations in spelling are useful. They make your establishment more approachable and memorable.

Wooden Decor

Wood is a  charming option for signage. It’s also durable. The Black Bear Diner’s design elements combine, adding wood’s distinctive, natural flair.

Dave’s Signs: Crafting Your Perfect Business Sign, Online or In-Person

Dave’s Signs has been in business both locally and nationwide for 20+ years. We are renowned for infusing exemplary design elements into every sign, offering businesses a unique touch in a saturated market. Our seasoned team has the expertise to craft outdoor signage that truly amplifies your business’s presence.

Our adaptability extends to the digital realm as well. We proudly offer the option to collaborate and create custom signs online. With our intuitive sign design online platform, attaining creative outdoor signage has never been more straightforward.

Whether you are aiming to create your own sign with our assistance or need a custom signage solution independently tailored to your needs, our business sign maker tools and team are at your service.

Join us in the innovative world of business sign design online, and allow our online sign maker to steer you toward a sign that exemplifies the essence of your brand.

Get Stellar Outdoor Signage Design with Dave’s Signs

If you’d like to know more about our custom outside signage, please contact us at ‭(805) 641-1387. Alternatively, you can request a quote online.

First impressions matter when it comes to your business. So, if you want to give a brilliant first impression, Dimensional Letter Signs will do the trick. This post discusses what they are and the ways in which they can elevate your business.

What is a Dimensional Letter Sign?

Dimensional Letter Signs are an extremely popular choice of signage. One of the things that make them so appealing is that you perceive them as solid instead of flat. Their innovative design makes the letters seem to float in the air. This illusion gives them their distinctive 3D effect.

The letters in Dimensional Signs are fabricated from materials such as acrylic, metal or plastic, which are mounted individually to the wall or a frame. These 3-D signs work well for both the exterior or interior of a building and they can come in lighted or unlighted options.

Dimensional Sign Letters Help You Stand Out

Flat signs do the job in some circumstances. However, in downtown areas and shopping plazas, drivers and pedestrians are constantly inundated with run-of-the-mill signs.

The key to beating out the competition is to grab the attention of your patrons immediately. Rest assured that the polished appearance of these special signs distinguishes your business from the rest.

Dimensional Letter Signs Advertise and Promote

Often, customers only visually engage with signs for a few moments. That gives them time enough to decide if they want to come in or pass your business by.

Also, an attention-getting message is critical. Meanwhile, the ones conveyed by Dimensional Lettering are one of the best (and not to mention the easiest) ways to advertise and promote your business.

Choose Metal for an Extremely Durable Option

Dimensional Letter Signs made of metal are extremely durable and long-lasting.  In short, they will stand up to all types of weather conditions.

Make Your Business Pop with Dimensional Letter Signs

Dave’s Signs creates Dimensional Letter Signs that have a professional, high-end aesthetic. To find out more about them and the other sign styles we offer, you can call us at (805) 641-1387. Alternatively, you can contact us online for a quote.

Channel Letter Signs are a very popular advertising tool. Their distinctive bold designs stand out and make customers aware of your business and brand.  Also, some of the biggest national brands around the world use channel letters to advertise and promote their products and services.

What are Channel Letter Signs?

Gorgeous channel lettering defines this type of sign. Sign companies make channel lettering by cutting letters out of aluminum or by forming them from plastic. Once they cut them, they mount the letters on a backplate. When designed properly, channel letter signs look beautiful and can turn your business into a landmark. They are used for the interior or exterior of commercial or public buildings.

Main Types of Channel Letter Signage

Typically, signage with channel lettering comes in varying configurations. However, the following three designs are the most popular:

• • Open and closed face.
  • Halo-lit, front-lit and reverse-lit.
  • Self-standing style or plate mounted.

These three basic configuration types of interior and exterior signs lead to several, versatile shapes and sizes. Custom Channel Letter Signs have the ability to turn your business into a landmark.

3 Benefits of Channel Letter Signs

• Visibility – Channel letters appear bigger than two-dimensional signs since they have more physical depth – a 3D effect if you will. That makes them highly visible to passers-by.
• Uniqueness – These signs are highly customizable, thereby making them reflect your brand voice superbly. For instance, the use of distinctive color matching schemes makes your company’s font and logo appear professional and unique.
• Luminosity – Luminosity can certainly leave a memorable impression on passersby and elevate your business. To make channel lettering shine brilliantly, we can customize and add additional allure to numbers and letters. We can also use a balanced mix of color-changing neon, LEDs, or shiny new letter colors.

Premium Signage Starts Here

Dave’s Signs often takes on projects for national companies, such as Acura, Giorgio Armani, and AT&T. But we aren’t too big to handle signs for small businesses either like Garry Marshall Theatre, The Lido Apartments, and Toppers Pizza Place. You may have seen them on your travels or if you live in Southern California.

If you have questions about channel letter signs or any other type of signs for your business, get in touch with us. We are a full-service sign company that can cater to any of your signage needs. You can contact us at ‭(805) 641-1387‬ or request a quote online.

Although it looks simple enough, there are many factors that go into making commercial signage a reality. Not just anyone can do it, and you need a team of experts if you want eye-catching designs delivered. In this post, we are going to share some of our expertise with you and discuss what goes into custom sign service and installation.

The Right Equipment

Staged poles usually range around  20 – 80 feet tall and are sometimes even higher. The equipment used for this type of custom sign service has to reach high enough and get into difficult spaces. In many cases, the special equipment has to lift people to the installation point. When it lifts the installers, it has to be strong and safe enough to hold them securely.

The Right Tools

Storefront Signs are often attached to buildings at great heights. Not only do installers need the right equipment and tools to make these signs, but they also need the right tools to secure the sign and ensure it doesn’t fall down.

The Right Materials

Commercial signs, especially if they are outside your brick & mortar organization, have to be durable and long-lasting. Because of that, a sign company needs to know its way around materials. The facade may need fastenings and stabilizers, so the sign company you choose needs to know the right ones to use.

The Right Skillset

Not only do you need the right equipment & tools, but you also need trained technicians with the right skillset through every step of the process. They need to be knowledgeable about everything they do and experienced in the nuances and challenges that come with custom sign installation.

Installing signs isn’t an easy skill to be taken lightly. The installers at Dave’s Signs do high-quality work, have decades of experience and know-how to secure your sign the best and safest way possible. That way it stays put and looks it’s absolute best for a long time.

The Right Knowledge

Besides having skillful technicians, the staff at a sign company need to have the right expertise, especially when it comes to adhering to the local city ordinances. Municipalities have restrictions on the size of signage you can install, how it looks, where or how it can be placed, etc. We’ll take care of this for you by working with the city permitting process, getting approvals, so your signage adheres to the rules and looks good – hassle-free. 

The Right Sign Company for Custom Sign Service and Installation

Dave’s Signs has been in the commercial sign business since 1990. We’ve done it all — big high-rise buildings for corporate clients to apartment complexes to small mom and pop boutiques. Our expertise brings beautiful signage and excellent results to our clients. If you’d like to know more about how we can design and install custom signage for you, please contact us at ‭(805) 641-1387‬ or request a quote online.