Many businesses have found that they need to have a digital marketing strategy to attract more audiences. However, traditional marketing techniques continue to play an essential role in marketing and advertising, as well. We at Dave’s Signs are a leading company in the signage space and know from experience that signs are a crucial aspect of advertising for businesses that have a physical presence. It’s the best way to attract customer attention and let people know you exist.
Today, many businesses work well into the late evening hours and night as well. It also means they need to opt for illuminated signs. While you can choose from different materials, types, and styles of signs, the two kinds of illumination methods are Neon and LED. So which of these illuminated signs are best for your brand?
Neon or LED?
Here are some aspects to keep in view choosing between these illuminated signs.
At first glance, you may not notice much of a difference between these two as they both glow when lit. However, their construction and luminescence sources are different. Today, LED signs are more widely used than neon ones. This is because they are significantly more cost-effective in the long term and 80% more energy-efficient than traditional fluorescent bulbs. They work well with all types of signage.
Neon signs are different – they emit light via a reaction in the gasses in the neon tubes and crafting them requires specialized expertise. But as mentioned, many people are now opting for LED signs as they are energy-efficient, eco-friendly, and easy to maintain as well.
The one you choose for your business will be entirely dependent on the type of ambiance and effect you want to create for your brand. It also depends on how much money you want to spend and the sign’s location etc.