Buying a standard sign for a building is okay. It will communicate where the company operates and sometimes even what it does.
But for those companies aiming to stand out from the competition, custom signs are the way to go. They allow each company to create a sign that provides the details of what they’re all about: name, type of atmosphere, service offerings, date established, and more.
There Are Many Ways to Make Signs Stand Out
When creating custom signs, companies should consider what they want to communicate. For example, the Gary Marshall Theatre sign, a vintage billboard-like display, needs to communicate what the building is and which events are coming up so theatergoers know when to return and take advantage of what’s playing.
On the other hand, the Sea Glass Seafood custom sign helps to create a sophisticated, bright entrance with a glass-like feel, thanks to its blue halo-lit lighting. This automatically enhances the dining experience, from the moment clients walk through the door.
Another example is the Anacapa Isle Marina sign for Channel Island Waterfront Homes. From the lighthouse at the top to the wooden beams, there is a clear ocean feel here – the boat in the sunset on the water also communicates this message. You can get a feel what this company has to offer from the road.
When it comes down to it, most companies benefit from custom signs. It becomes far easier for you to create a stunning sign with the right message when you work with a team of experienced professionals who have designed and crafted thousands of signs.
In the end, the best customs signs happen when the branding matches the business and appeals to the company’s ideal customers.