Call us at (805) 641-1387


Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387


Domino’s Pizza Sign Retrofit

Have you noticed the new Domino’s car lids in the streets at night, lit up like diamonds above every driver’s car? Pretty cool, isn’t it? It’s also a very new campaign for Domino’s, and the result of this change meant that they had to change their branding throughout the country on, not only ever car, but also every store.

Here is a daytime photo of the Domino's Pizza Sign in Ventura, CA that was retrofitted with a new light box and LED illumination.

If you cruise down Ventura Ave. you’ll see our Domino’s handiwork. We recreated the new style and created a light box sign, with LED illumination. There is an old-time pole sign on the street that say’s “Derrick Center” and then “Bear Bites.” The sign installation process involved taking down the old neon sign on the pole and retrofitting this large diamond, which stands out with its interesting, unexpected shape.

Which brings us to something we haven’t talked much about yet: shapes. At night-time, no one is expecting to see a brightly lit diamond on top of a car. It demands their attention… They have to know what it is. And when they look: they see Domino’s. They are probably inspired by the innovation. There are many ways to use materials and lights to create this effect: the unexpected. One specific type of sign, blade signs, allow for practically any shape you can think of to hang out over the street or storefront.

Here is a night time photo of the Domino's Pizza Sign in Ventura, CA. It's an old-time pole sign that was retrofitted with a new light box and LED illumination.

This particular sign also stands out because at night the rest of this pole is practically lost in darkness and the Domino’s sign shines brightly, just like it does in the car lids throughout the neighborhoods.

One thing is for sure: This new campaign is eye-catching and innovative, and is bringing Domino’s a lot of attention.

Dave’s Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we’ve created for our customers, history of sign design and today’s cutting edge sign technologies. Ask a question about signs, and you’ll likely find the answer here.

Case Studies

Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we’ve done. Including Spencer Makenzie’s Neon Sign, Topper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We’ll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We’ve designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including Ventura, Oxnard and Santa Barbara. Check back soon for more updates.

Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387


Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

See Our Neon Sign Gallery


Dave’s Signs Makes Custom Office Signs

Whether you need a lobby sign, directional signage or ADA signs, Dave’s Signs can help you with all your office sign needs. We can use your logo and create a beautiful, distinctive sign for your office. We can also create custom building directory signs, suite signs, and directional signs to give the building a unique unified theme. Call us today to help you with all your office sign needs.

See Our Custom Signs

Custom Sign Design Grove Avenue