Call us at (805) 641-1387

Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

The Power of Sign Consistency

In the business world, consistency is of the utmost important. For example, you want customers and potential customers to receive the same message each time, when it comes to advertising and promotions. This “inner message” is not only your brand, but the essence of your products and services. This is why it’s vital to have consistency in your signs, especially for large companies and corporations with many branches and franchises. Here are five reasons why the theme of your signs should all be the same, and why Dave’s Signs can help your business.

1. Consistency = Professionals

Suppose you have 20 franchises in a major city like LA. Your customers may frequent several of your business within a month’s time. These people expect the same great service and products each and every time they visit you. It is this kind of consistency which builds the image of professional services.

This is a photo of the Domino’s illuminated channel letter sign fabricated and installed by national sign company, Dave’s Signs. This Domino’s is located in Santa Barbara, CA.

2. Dependability

Dependability is a most sought after feature. In fact, the main reason we love dependability is we know what we can expect. If a customer sees different looking signs from several of your businesses, it can create confusion. Plus, this can happen on a subconscious level. Customers may see you as unreliable and not even know why.

3. Comfort with Familiarity

Have you ever been far away from home and suddenly recognized a franchise you were familiar with? This has a way of making people feel welcome and they are far more likely to frequent establishments they are familiar with. How does this familiarity occur? Each and every business delivers the same good things and your signs are a symbol of what you have to offer.

4. People Are Not Fond of Change

Remember when Coke changed their formula a few decades ago. This was not a popular decision and most customers did not want their soft drinks to taste differently. They wanted the same good taste each time they enjoyed a cold glass of Coke. In fact, customer outrage was so intense, the company had to go back to their original formula. This demonstrates the power of consistency and it’s just as important with advertising as it is with the products or services you provide.

5. More New Business

When all your signs are pretty much the same, people feel comfortable with you and your staff. You are creating a familiar sight which people identify you and your business with. They will trust all of your franchises and this helps to build a good reputation. In fact, the previous 4 reasons for sign consistency all can help you increase your profit margins.

Dave’s Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we’ve created for our customers, history of sign design and today’s cutting edge sign technologies. Ask a question about signs, and you’ll likely find the answer here.

Case Studies

Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we’ve done. Including Spencer Makenzie’s Neon Sign, Topper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We’ll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We’ve designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including Ventura, Oxnard and Santa Barbara. Check back soon for more updates.

Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

See Our Neon Sign Gallery

Dave’s Signs Makes Custom Office Signs

Whether you need a lobby sign, directional signage or ADA signs, Dave’s Signs can help you with all your office sign needs. We can use your logo and create a beautiful, distinctive sign for your office. We can also create custom building directory signs, suite signs, and directional signs to give the building a unique unified theme. Call us today to help you with all your office sign needs.

See Our Custom Signs

Custom Sign Design Grove Avenue