The Power of Sign Consistency
In the business world, consistency is of the utmost important. For example, you want customers and potential customers to receive the same message each time, when it comes to advertising and promotions. This “inner message” is not only your brand, but the essence of your products and services. This is why it’s vital to have consistency in your signs, especially for large companies and corporations with many branches and franchises. Here are five reasons why the theme of your signs should all be the same, and why Dave’s Signs can help your business.
1. Consistency = Professionals
Suppose you have 20 franchises in a major city like LA. Your customers may frequent several of your business within a month’s time. These people expect the same great service and products each and every time they visit you. It is this kind of consistency which builds the image of professional services.
2. Dependability
Dependability is a most sought after feature. In fact, the main reason we love dependability is we know what we can expect. If a customer sees different looking signs from several of your businesses, it can create confusion. Plus, this can happen on a subconscious level. Customers may see you as unreliable and not even know why.
3. Comfort with Familiarity
Have you ever been far away from home and suddenly recognized a franchise you were familiar with? This has a way of making people feel welcome and they are far more likely to frequent establishments they are familiar with. How does this familiarity occur? Each and every business delivers the same good things and your signs are a symbol of what you have to offer.
4. People Are Not Fond of Change
Remember when Coke changed their formula a few decades ago. This was not a popular decision and most customers did not want their soft drinks to taste differently. They wanted the same good taste each time they enjoyed a cold glass of Coke. In fact, customer outrage was so intense, the company had to go back to their original formula. This demonstrates the power of consistency and it’s just as important with advertising as it is with the products or services you provide.
5. More New Business
When all your signs are pretty much the same, people feel comfortable with you and your staff. You are creating a familiar sight which people identify you and your business with. They will trust all of your franchises and this helps to build a good reputation. In fact, the previous 4 reasons for sign consistency all can help you increase your profit margins.
