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Call us today for an Estimate at (805) 641-1387 or

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Call us at (805) 641-1387

How Essential Are Business Signs In Santa Barbara?

It is always interesting to hear people downplay how effective signs are in terms of bringing in new clients or attracting new business.

At Dave’s Signs, we work with companies of all sizes in Santa Barbara and surrounding areas. We can speak to the fact that business signage is still one of the most effective forms of advertising.

To help explain the importance of quality, eye-catching signage for any type of business that is directly serving customers from their location, let’s look at consumer habits and the power of visual marketing.

Curiosity and Interest

If you have ever gone to a new store, restaurant, nightspot, coffee shop or retail location, what is the first thing you noticed about the business? We are willing to bet it was a sign, either a sign above the door, a sign in the window or larger signs on the top of the building.

A sign is a visual welcome into a location. A dingy, dirty sign sends a very clear message that is going to drive some customers away. A well-designed, interesting and unique sign creates curiosity to find out what is inside.

Your Location

In these days of GPS and Google maps on the phone it may seem like customers will easily find your physical business from an online search. They will find the general directions however without a clear, vibrant and interesting sign they may not actually find their way to your door.

This is a photo of the Edward Jones illuminated channel letter sign fabricated and installed by national sign company, Dave’s Signs. This Edward Jones is located in Santa Barbara, CA.

This is particularly true if you are in a neighborhood with competing businesses with great signs. Your customer may find something in a sign that is more novel or that simply catches their eye and ends up resulting in a new customer for your competition.

Sign as a Branding Opportunity

If you have a great sign, either a traditional sign or a neon sign that really highlights your business and your brand, it can actually become a marketing tool. It can be the cover photo on your Facebook page and also show as the image for your business on your search engine results.

Benchmark Eatery Custom Sign Santa Barbara, CA by Dave's Signs

This is a perfect combination of a traditional sign and advertising through technology. It primes the customers to be looking for your iconic sign, creating a brand image. It also builds the curiosity you want and clearly highlights your Santa Barbara business with one simple marketing technique.

Dave’s Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we’ve created for our customers, history of sign design and today’s cutting edge sign technologies. Ask a question about signs, and you’ll likely find the answer here.

Case Studies

Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we’ve done. Including Spencer Makenzie’s Neon Sign, Topper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We’ll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We’ve designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including Ventura, Oxnard and Santa Barbara. Check back soon for more updates.

Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

See Our Neon Sign Gallery

Dave’s Signs Makes Custom Office Signs

Whether you need a lobby sign, directional signage or ADA signs, Dave’s Signs can help you with all your office sign needs. We can use your logo and create a beautiful, distinctive sign for your office. We can also create custom building directory signs, suite signs, and directional signs to give the building a unique unified theme. Call us today to help you with all your office sign needs.

See Our Custom Signs

Custom Sign Design Grove Avenue