For commercial outdoor signs to be successful, they need to grab your attention. People have to be able to see them from a distance, often driving by at high-speed. The design has to be eye-catching, especially when there are other signs in the area.
Here are four tips to make outdoor signs stand out from the crowd.
1. Make Designs Bright & Bold
Sometimes words aren’t enough. Try adding an image or logo to mix things up a little. Meanwhile, if you want to make your sign scream, “Look at me,” add some bold colors to both. For instance, the text and logo for the Mondos Beach Break sign are both vibrant and colorful. The design sparks curiosity and imagination of what’s inside.
2. Fonts Matter
There are many styles of fonts to choose from. But you have to be careful about which one you choose. For instance, the font style that worked for Coca Cola doesn’t work for everyone. If fonts have serifs at the bottom and top of the text, it can all blend into a hot mess. Yolanda’s Mexican Cafe sign works well with this font style, but can you imagine if it was ensconced within a dental office sign? For the best results, the font must be visible, large, and professional in appearance. It also needs to adequately match your brand.
3. Outdoor Signs Only Need a Few Words
For outdoor signs to be truly effective, it’s best to minimize the word count. You want the message to be short and simple so customers can read it on the go. Too many words on a sign can lead to missed opportunities. Just like websites people scan, you need to get the point across right away. Don’t let customers pass you by because they aren’t sure what you have to offer. In this case, less is more!
4. Dimensional Signs
Dimensional Letter signs are popular right now and give your outdoor sign an artistic edge. They are not only attractive but economical. Typically these signs are made using acrylic, but they can be fabricated with metal, aluminum, wood, or plastic.
Take a look at the Barkley Insurance & Risk Management dimensional letter sign in Oxnard, California. We created this dimensional letter sign to not only showcase the business but fit in and enhance the historic building in downtown.
Whether you have a business in Ventura, Santa Barbara & Los Angeles counties, or even nationwide, you can trust Dave’s Signs to take your custom signage to a whole new level. Call us at (805) 641-1387 or request a quote online.