How to Get Your Auto Service Center Signs Noticed
When the check engine light comes on, customers need to get vehicle parts and repairs ASAP. The best custom signage for parts and auto repair shops accomplishes this goal and gets you noticed in a flash. Additionally, proper signage for this industry gives your message the attention it deserves, while still ensuring smooth interactions between customers and staff. Here’s how to get your auto service center signs noticed.
Keep the Message Short
Auto parts are closely related to auto services so we are going to start with them.
Whether the customer is driving by in a car or walking on a sidewalk, a sign must have a clear purpose to be effective. And signs designed to sell attract the customer’s attention by keeping the message short and making the action clear. This design intent works extremely well for national brands such as O’Reilly Auto Parts.
As you can see, the O’Reilly sign in Santa Barbara that Dave’s Signs created is optimized to sell. You know right away that they are an auto parts business (purpose), and the front-lit illuminated sign incorporates the well-known O’Reilly shamrock logo nicely.
Bright Colors Lend a Strategic Advantage
Auto lube shops are a type of auto service center, and an effective sign function for this niche industry is two-fold. On the one hand, they have to look alluring and professional to attract customers. On the other, they have to advertise what services they offer at a glance. This brightly-colored monument sign we made for Auto Lube Care in Ventura exemplifies this approach.
Combine Different Fonts to Amp up Contrast
Body shops and collision centers are other types of auto service centers. They are the shops that repair your car after a fender bender or a more serious collision. As you can imagine, customers and tow truck services have to find them ASAP. Easily read signs are clearly an advantage here, of course. Fortunately, contrast and other design choices can make a sign infinitely readable.
Contrast coupled with a different typeface usually determines a sign’s readability. Therefore, contrast and typeface are huge factors for any engaging auto service center sign. The sign we created for the collision center company Premier Coach uses these two design principles for maximum effect. Rich colors and different typefaces work together to keep the sign from blending into the neutral background.
As can be seen here, there are plenty of ways to elevate your brand visibility and bring customers to you. Given these points, you can present your Auto Service & Parts Center Signs with professionalism by using Dave’s Signs. We create beautiful custom signs nationally and locally here in Ventura, Santa Barbara, and Los Angeles Counties. Our product options and services are the perfect fit for your auto repair, lube, or tire service shop. Contact us online to find out more or call (805) 641-1387 to speak to one of our team members.