Exterior business signs say a great deal about your business. In fact, some signs are alive with detail, color, and eye-catching features. But some business signs just sit there and do very little to promote a business or franchise. How can you tell if outdoor building signage is living or dead? Let’s look at some of the ways…
Signs as Icons
Effective signs are both signs and icons at the same time. For example, you see the red, white, and blue of the Farmer’s Insurance sign and you instantly know where you are.
Some signs have iconic features that are more subtle yet just as effective. The sign we built and installed for Verizon is a perfect example. The sign is stark red, white, and black and can be seen from a great distance. There’s no mistaking this company with any others when you look at this sign.
Signs That Create an “Experience”
Some signs can create an emotion or experience in the person walking past them. Take a look at this dimensional letter sign we built for American Eagle Outfitters. It’s situated in the outdoor section of a shopping mall, jutting out over a walkway. The 3-dimensionality of it is eye-catching and people walking by can’t help but feel captivated by it.
Making Your Signs Come Alive
Signs that project emotion begins in the design stage. When you come to Dave’s Signs, our professional designers work with you to create the perfect custom signage for your business. Anyone can make signs, but only a select few can give you signs with personality and built-in marketing. Call us today at (805) 641-1387 or click here for more details.