If you are exploring a shopping area, searching for a new store, or simply looking for something to do, how do you decide which buildings to walk in and which ones to walk by?
Without even thinking about it, people are constantly making snap decisions about stores, retail outlets, restaurants, and entertainment locations through multiple factors. One of the biggest draws to attract attention to any commercial property or retail outlet is through the use of carefully designed storefront signs.
You may not think this is true, but try it the next time you go somewhere you haven’t been before. Walk around and see which stores or venues you are attracted to, and then stop and consider why you found this one appealing and why you weren’t interested in walking through that other door.
Interesting or Boring?
One of the biggest draws for people to come into a business is an interesting and creative use of storefront signs. This may include one large sign to identify the store, and then smaller signs to boost the interest level.
Other ways to make a sign more interesting can be to create a three-dimensional effect. Some elements of the sign can be elevated above the rest and then, with careful backlighting, adds a whole new dimension both in the daylight as well as after dark.
Simple things like a creative logo on the sign rather than just the name makes a sign more interesting. Choosing the right logo, and the right colors, is always important, creating a visually interested, but not cluttered look is critical.
Another option for storefront signs that works well with almost any type of business is to consider a retro look, particularly when the competition is featuring all modern and high-tech signs.
At Dave’s Signs, our experts actually create our signs in-house, and we have the ability to take a retro look and add the lights, styles, and materials that just add that touch of eye-catching color and style you want.
The simple truth is that making your sign unique from those around it is a way to differentiate your business. Whether you choose to create something modern, unique, and interesting or retro and classic, we have the ability to turn your vision into reality, drawing attention to your business just the way you want.
For help on your storefront sign project call us at (805) 641-1387 or contact us online.