The Importance of Sign Design
Have you ever looked at a really great sign and thought about what went into making it? The entire process takes a lot of time and many professionals must put their heads together to come up with a “masterpiece.” You will find this kind of team effort when you come to Dave’s Signs, and it all starts with the sign design process.
Design Factors
A business sign can be well constructed and look good. However, if it has not been designed to fulfill a specific need for a business, it may not be very effective. Here are some of the important factors which come into play, in the process of professional sign design.
Knowing What the Client Wants
The best designers work closely with their clients to make sure they can deliver exactly what they need and want. This sometimes takes a detailed conference and the client and designer may have to meet several times to ensure everything is right.
Size
This is an important factor because it sets the tone for the sign message. For instance, a sign can be too large or too small, depending on where it is used and its purpose. Local ordinances dictate sign size also.
Colors
Color and color combination can attract or repel people, depending on how they are used. In addition, professional sign design looks at how the sign will appear in vivid color and gray scale. This is important because it should still be effective without color, or changes may be needed.
Contrast
The professional designer knows how to use contrasting colors to highlight certain areas of your sign. This emphasizes the most important parts.
Images
This is very important for logos. However, images can often be incorporated into lettering in clever ways. This helps people remember the sign’s message better.
Materials
What kinds of materials are best for your sign? This will depend on where it is used and the effect you wish to have on the sign reader. Maybe you want a lovely three-dimensional sign made from metal. Perhaps you need something “vintage” looking in a neon sign. This is not a problem for a professional sign designer.
Personality
Professional sign design takes the personality of your business into account. For example, what kinds of products and services do you sell? Do you want to present a personality of trust, quality, durability or some other characteristics which will help to promote your business? If you are a restaurant, maybe you are trying to create a certain sense of place or atmosphere.
There is a great deal more to sign design than many people may realize. It takes hard work, experience, dedication and talent to give you a custom sign which fits the needs of your customers and company. Dave’s Signs has some of the best sign designers in the business and we provide complete sign services including design, fabrication, installation and servicing your signs.
For assistance with your sign design call us (805) 641-1387 or click here for a free online quote now.
