Call us at (805) 641-1387

Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

The Importance of Sign Design

Have you ever looked at a really great sign and thought about what went into making it? The entire process takes a lot of time and many professionals must put their heads together to come up with a “masterpiece.” You will find this kind of team effort when you come to Dave’s Signs, and it all starts with the sign design process.

Design Factors

A business sign can be well constructed and look good. However, if it has not been designed to fulfill a specific need for a business, it may not be very effective. Here are some of the important factors which come into play, in the process of professional sign design.

Knowing What the Client Wants

The best designers work closely with their clients to make sure they can deliver exactly what they need and want. This sometimes takes a detailed conference and the client and designer may have to meet several times to ensure everything is right.


This is an important factor because it sets the tone for the sign message. For instance, a sign can be too large or too small, depending on where it is used and its purpose. Local ordinances dictate sign size also.


Color and color combination can attract or repel people, depending on how they are used. In addition, professional sign design looks at how the sign will appear in vivid color and gray scale. This is important because it should still be effective without color, or changes may be needed.


The professional designer knows how to use contrasting colors to highlight certain areas of your sign. This emphasizes the most important parts.


This is very important for logos. However, images can often be incorporated into lettering in clever ways. This helps people remember the sign’s message better.


What kinds of materials are best for your sign? This will depend on where it is used and the effect you wish to have on the sign reader. Maybe you want a lovely three-dimensional sign made from metal. Perhaps you need something “vintage” looking in a neon sign. This is not a problem for a professional sign designer.

This is a photo of the Mondo’s Beach Break custom illuminated channel letter sign designed, fabricated and installed by Dave’s Signs. Mondo’s Beach Break is located in Ventura, CA.


Professional sign design takes the personality of your business into account. For example, what kinds of products and services do you sell? Do you want to present a personality of trust, quality, durability or some other characteristics which will help to promote your business? If you are a restaurant, maybe you are trying to create a certain sense of place or atmosphere.

There is a great deal more to sign design than many people may realize. It takes hard work, experience, dedication and talent to give you a custom sign which fits the needs of your customers and company. Dave’s Signs has some of the best sign designers in the business and we provide complete sign services including design, fabrication, installation and servicing your signs.

For assistance with your sign design call us (805) 641-1387 or click here for a free online quote now.

Dave’s Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we’ve created for our customers, history of sign design and today’s cutting edge sign technologies. Ask a question about signs, and you’ll likely find the answer here.

Case Studies

Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we’ve done. Including Spencer Makenzie’s Neon Sign, Topper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We’ll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We’ve designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including Ventura, Oxnard and Santa Barbara. Check back soon for more updates.

Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

See Our Neon Sign Gallery

Dave’s Signs Makes Custom Office Signs

Whether you need a lobby sign, directional signage or ADA signs, Dave’s Signs can help you with all your office sign needs. We can use your logo and create a beautiful, distinctive sign for your office. We can also create custom building directory signs, suite signs, and directional signs to give the building a unique unified theme. Call us today to help you with all your office sign needs.

See Our Custom Signs

Custom Sign Design Grove Avenue