If you own businesses in multiple locations in Southern California or across the US, you want them all to look essentially the same. But at the same time, each store should have its own personality. Customers want a personalized experience, not the cold and impersonal atmosphere of an “assembly line” of chain locations.
At Dave’s Signs, our sign professionals can design, fabricate, and install your signs at every location. Our multi-location signs will give each your businesses a similar look, yet every store will have its own unique personality. How do we do it? We blend custom signage with tried and true methods.
How Can Businesses Be Both Different and the Same?
Maybe some of your franchise locations are in strip malls. Perhaps they’re in indoor malls or they are entire, stand-alone buildings. Each one of these facilities is different, so you need each sign designed specifically for each individual business. However, each location’s sign should also have the same colors, logo, and themes.
Besides store signage, you may want to install monument signs in strip malls.
Why is this so important? Your customers and potential customers might not see your store signs from the street, blended in with all the others. They need signs to direct them to the main signs. Monument signs work well for indoor malls and standalone businesses. Besides pointing the way to your franchises, you can use them as an important advertising method for street traffic.
The Difference between Night and Day
Most businesses don’t operate only at night or just during the day. That’s why multi-location signs need special attention paid to lighting.
Dave’s Signs can give you custom-fabricated neon, backlit signs, and many other types of illuminated designs. We want your signage investment to pay off with increased business for every franchise you own. Call us today at (805) 641-1387 to discuss your multiple location sign needs.