Custom business signs are an effective way for your brand to make a statement, catch attention and stand out from the competition. It’s an easy yet powerful marketing tool that highlights what you offer, conveys personality, and positions your business in the minds of potential customers.
Why Custom Business Signs?
custom company signs are essential for the following reasons:
- Brand Identity: Unique signs help to establish a strong brand identity and create recognition for your business.
- Marketing: Custom signs are used as a marketing tool to attract customers and drive sales.
- Visibility: Signs increase the visibility of your business and make it easier for customers to find you.
- Professionalism: Professional-looking signs give your business a more credible and trustworthy appearance.
- Customer Experience: Well-designed signs enhance the customer experience and create a positive impression.
- Competition: Custom signs help your businesses stand out among competitors and make a lasting impact.
What are the 10 Most Popular Types of Custom Signs?
Whether you need indoor or outdoor signs or a combination of both, here are the top 10 business signs.
1.) Illuminated Signs
Illuminated signs are lit from within or externally and provide high visibility even in low-light conditions. Think of it as 24/7 advertising for your business.
They come in a wide selection ranging from channel letters, back-lit graphics, dimensional letters, cabinet signs, aka lightboxes, neon, and halo-lit letters.
Sometimes we use a combination of the above lighting technologies to really make an impact, as we did for this sign for Finney’s Crafthouse & Kitchen.
Finney’s Crafthouse & Kitchen is a projecting blade sign with open-face channel letters illuminated with neon lights (Finney’s). “Crafthouse” uses acrylic channel letters, which are front-lit and halo-lit with LED lighting. “& Kitchen” uses a lightbox (back-lit graphics) and a graphic front internally lit with LED lighting.
Located in downtown Ventura, this sign rocks the block and definitely doesn’t go unnoticed. Don’t you want to experience what’s inside?
Illuminated signs can be custom-designed to meet the specific needs of your business, creating a unique and eye-catching sign that enhances brand recognition and visibility.
2.) Channel Letter Signs
There are four basic types of channel letters — front-lit, back-lit – aka reverse-lit, and halo-lit — open-face and closed-face.
These are some of the most popular, modern, and eye-catching illuminated signs.
Typically they are fabricated using aluminum and acrylic, LED lighting, or neon lights, depending on budget and design preferences.
For a complete rundown on channel letter signs, check out this post – Channel Letter Signs 101.
3.) Neon Signs
Neon business signs are some of the most nostalgic signs around. As stand-alone outdoor signage, not much can compete with a classic neon sign. It’s definitely a sign technology customers love.
Great for restaurants and bars or any type of business that wants that vintage feel.
Not only for outdoor signs, but neon signs also look great inside a store or business mounted on a wall.
4.) Dimensional Letters
Dimensional letters are 3D signs usually made from acrylic or metal and can be illuminated externally using spotlights or barn lighting. Make no mistake, these signs look great and are weather-resistant for outdoor use. They offer professional-looking business signage at a more budget-friendly price.
Whether you want to display your logo or business name, you can’t go wrong with a dimensional letter sign.
Check out this sign as part of a series we did recently for Zachari Dunes on Mandalay Beach in Oxnard, CA. The entire resort was renovated with a new brand. We were hired to develop a sign system for the entire resort. Some of the signs are shown in this post.
Keep your eye out for a future post where we go into more detail about developing sign systems for hotels.
5.) Monument Signs
Monument signs are the landmarks of hotels, cities, communities, business parks, hospitals, shopping malls, apartment complexes, churches, and parking lots – just to name a few.
Your customer’s first interaction is often a monument sign. Set the tone with the right first impression.
The five styles of monument signs include post and panel, pylon signs, directory – aka way-finding signs, freestanding, and illuminated monument signs.
We can design and build monument signs within your existing sign system or create one just for you, as we did for Zachari Dunes. Or, if your monument signs need a design refresh, our sign experts can help you find the perfect solution.
6.) Office Signs
Office signs are crucial in creating a professional and organized appearance for your business or organization.
They can be used for various purposes, including identifying office spaces, providing directional information, required ADA signs, and displaying branding or promotional messages.
From frosted acrylic signs to illuminated office lobby signage, designing the right office signs can help create a welcoming and functional space for employees and visitors alike.
7.) Property Management Signs
Property management signs are essential for communicating important information and rules to employees, tenants, visitors, and the general public.
Typically these signs are used to display property names, addresses, and logos, as well as to provide directional information – not to mention enforce parking and safety rules.
Made from various materials, including concrete, stone, metal, acrylic, and wood – including MDO – we can customize your signs to match the style and branding of the property.
Whether you have a business park with multiple office buildings, a hotel or resort complex, apartments, a hospital, or a residential community investing in high-quality property management signs goes a long way in creating a professional and well-maintained appearance where people want to be.
8.) Blade Signs
Blade signs are projecting or hanging signs designed and mounted on the exterior of buildings, typically above or near storefront entrances. They have an advantage of a short setback so that passersby can easily see them.
They are a popular choice for retail businesses, restaurants, and other commercial establishments that want to attract attention from the street or sidewalk.
Blade signs can be illuminated or non-illuminated and are often used to display the business name and logo.
Most signs are typically made from durable materials, such as aluminum, acrylic, or MDO, to withstand the elements and maintain their appearance over time.
Blade signs are a versatile, easy on the budget, and effective way to promote a business and increase visibility, especially for those pedestrian-friendly areas like downtowns, shopping malls, city centers, and office buildings.
9.) Custom Graphic Signs
Custom graphic signs help promote your brand, display information or directions, or create a welcoming and professional atmosphere for your customers.
From logos and graphics to full-color images, custom graphic signs are a versatile and effective way for your business to make a lasting impression.
We have great designers in-house and can work with you to create eye-catching printed graphics, posters, hand-painted signs, wall graphics, floor graphics, boat graphics, vehicle graphics, vinyl letters, aluminum signs, and even print temporary vinyl banners when you are in the process of moving in.
10.) Window Graphics
Window graphics are a popular and effective way for you to enhance your storefront, promote your brand, and add privacy to your space.
Window signs can be easily applied to a variety of surfaces, including glass, mirrors, and other smooth surfaces, making them ideal for a range of applications.
Made from high-quality vinyl materials, they can withstand the elements and resist fading over time. So whether your sign is exposed to weather and sunlight on your shop window or inside your office building, making a statement, your graphics will last.
What Goes into Custom Sign Design?
Whether creating a simple logo or a complex multi-component sign system, a well-designed custom sign can help businesses establish their brand and connect with their target audience.
Here are our design considerations when we help you design a custom business sign:
- Brand Identity: As mentioned earlier, incorporating elements of your business’s brand identity into the sign design is crucial for establishing brand recognition.
- Color Scheme: The color scheme should be eye-catching yet consistent with your business’s overall brand colors.
- Fonts and Typography: The font choice should be legible and consistent with your business’s brand guidelines.
- Graphics and Imagery: Any graphics or imagery used in the sign design should align with the overall brand identity and be relevant to your business.
- Lighting: Illumination can enhance the visibility of a sign and add a unique touch. Studies have even shown that lighted signs have a more lasting impression.
- Location: The location and placement of the sign should be considered, considering the target audience and the environment it will be placed.
- Permits and Regulations: It’s essential to ensure that the sign design complies with your local regulations and requirements.
By considering these design elements, we can create custom signs that are both functional and aesthetically appealing, effectively promoting your brand and attracting customers.
What are the Most Common Business Sign Materials?
Custom business signs are made from various materials, each with unique characteristics and benefits.
Acrylic is a popular choice for its durability, versatility, and ease of fabrication – typically 3D signs and dimensional letters.
Aluminum is another common choice for its lightweight and durability, making it ideal for outdoor signs, like channel letters and lightbox signs.
Wood signs offer a natural, organic look and can be stained or painted to match the color scheme of a business. Post and panel signs and wall plaques are commonly made with wood.
Medium Density Overlay (MDO) is a type of wood treated with resin to make it more durable, making it a popular choice for outdoor signs, especially blade signs.
Glass signs can be backlit to create a glowing effect and can be used in indoor and outdoor applications. Neon signs fall into this category. Neon tubes are made of glass. And by the way, we are one of the few sign shops with a neon fabrication shop in-house.
Vinyl is a versatile and cost-effective material that is ideal for short-term promotions and temporary signs, as well as for creating vinyl decals and graphics for windows and doors.
These are just a few materials that can be used to create custom business signs. Talk with one of our experts at Dave’s Signs, and we can help you decide which material is suitable for your application.
Need Help Deciding on Your Custom Signage?
Personalized Signs for Business: Tailoring Your Message to Reflect Your Brand
With many options, deciding on the right custom business signs can be challenging.
It can be overwhelming to figure out what type of sign is best for your business and its specific needs. The options are endless, from illuminated signs and channel letters to dimensional letters and monument signs.
Additionally, there are various materials to choose from, such as acrylic, aluminum, wood, glass, and vinyl, each with its own benefits and drawbacks.
Still, with the right information and guidance from our trusted team here at Dave’s Signs, you can make an informed decision that will match your requirements and budget, help your business stand out, and connect with your target audience.
Whether you’re looking to improve brand recognition, increase visibility, or simply communicate your message, custom business signage can help you achieve your goals and enhance your brand image.
We Serve Ventura, Santa Barbara, and Los Angeles Counties and Ship Nationwide
Dave’s Signs is a leading provider of custom business signs, serving the communities of Ventura, Santa Barbara, and Los Angeles Counties.
With a commitment to quality and customer satisfaction, we offer a wide range of sign solutions, including illuminated signs, channel letters, dimensional letters, monument signs, office signs, property management signs, blade signs, custom graphic signs, and window graphics.
In addition to serving local businesses, we also ship nationwide, making it easy for customers to get the signs they need, no matter where they are located. And if the project is big enough, we can come to your location nationwide.
With a team of experienced designers, fabricators, and installers, we at Dave’s Signs are dedicated to helping businesses create high-quality signs that accurately reflect their brand and effectively communicate their message.
Whether you’re looking to improve your brand recognition, increase visibility, or simply communicate your message, we have the expertise and resources to help you achieve your goals.
Contact Dave’s Signs for Custom Business Signs
Call us at (805) 641-1387 or Request a Quote online. We are always happy to help and answer any questions you may have.