Call us at (805) 641-1387

Call us today for an Estimate at (805) 641-1387 or

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Call us at (805) 641-1387

The Road to Successful Monument Signs

Monument signs are different than most business signage. For example, a standard business sign identifies a business and draws visitors inside. On the other hand, monument signage is usually some distance from the establishments and may list a number of businesses. Since they are so different, they need a different kind of design and advertising strategy. What makes good monument signage? Let’s look and see.


When you come to sign professionals at Dave’s Signs, we want to know what kind of environment your sign will live in. For example, is it on the edge of a busy shopping center or by itself alongside the road? In other words, if there are things on the landscape competing for the sign’s attention, your sign needs to grab that attention and stand out.

Valencia Marketplace Monument Sign, Monument Signs

Distance Matters

No matter what kind of message you want to convey, it should be kept simple to be effective. However, you can have more on your monument signs if the reader is on foot because he or she has more time for reading. If someone in a car needs to see the sign from a way off, you should be direct and to the point because they only have a few seconds to make up their minds.

LinkedIn Monument Sign, Monument Signs


By creating the right shades and colors, you can make the eyes follow to the most important part of your monument signs.

Welcome to Ojai Stone Monument Sign, Monument Signs

However, your contrast color doesn’t have to be as dramatic as black and white or red and blue. The sign we did for the city of Ojai is a perfect example of contrasting colors. Everything is made from different size stones except the part with “Welcome to Ojai.” The color contrast is subtle yet very effective. The sign blends in with the environment and resembles the signage of a small housing community, and this provides a personal touch.

Dave’s Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we’ve created for our customers, history of sign design and today’s cutting edge sign technologies. Ask a question about signs, and you’ll likely find the answer here.

Case Studies

Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we’ve done. Including Spencer Makenzie’s Neon Sign, Topper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We’ll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We’ve designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including Ventura, Oxnard and Santa Barbara. Check back soon for more updates.

Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

See Our Neon Sign Gallery

Dave’s Signs Makes Custom Office Signs

Whether you need a lobby sign, directional signage or ADA signs, Dave’s Signs can help you with all your office sign needs. We can use your logo and create a beautiful, distinctive sign for your office. We can also create custom building directory signs, suite signs, and directional signs to give the building a unique unified theme. Call us today to help you with all your office sign needs.

See Our Custom Signs

Custom Sign Design Grove Avenue