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Call us at (805) 641-1387

Illuminated Storefront Signs Are Worth The Investment

For any business, having an illuminated storefront sign to draw attention to the venue is going to give you an advantage. You’re actively inviting new customers and ensuring you are easy to find.

This is true for all types of businesses, from office buildings to restaurants, nightspots and fitness centers.

The key is in choosing the right type of illuminated storefront sign to add to your visibility. Choosing a poor match for your business can send the wrong message or create a sign that is a mismatch with the environment or even one that is jarring on the eye.

This is a photo of the Core Power Yoga custom dimensional letter illuminated sign designed, fabricated and installed by Dave’s Signs. This Core Power Yoga is located in Thousand Oaks, CA.


Choosing the right type of lighting for a sign starts with taking a close look at the environment and what is around the building in the way of other signs and lighting. For example, if you are in a more secluded area without a lot of street lights or ambient light, a softly backlit sign can be a natural match that doesn’t glare or create a harsh look to the sign.

On the other hand, on a major thoroughfare with lots of bright light and buildings with massive neon lights and lettering, a softly lit small storefront sign may seem to fade into the background.

 Lighting Types 

With custom neon signs, uniquely designed backlighting or spot lighting of signs it is possible to create a variety of different colors and looks. You can even use uplighting or downlighting to give the impression of depth and shadows on a sign that can be very dramatic.

It is also possible to combine different types of lighting on a storefront sign. This can be used to highlight specific elements of the sign or to give a particular style. For example, lighting can be used to create a retro look or a neon effect or it can also be used to provide a futuristic or ultra-modern and sleek style to a sign.

Indoors or Out 

Illuminated signs can be used both indoors and outdoors. You may think of the neon signs in a local café or in the windows of the neighborhood bakery. There are also illuminated signs that are used on top of stores, restaurants and business to make the location easy to find even from a distance. With the investment in illuminated signs a business does have more visibility. More visibility means a larger target market and most business, which is just what any sign is supposed to do. 

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Dave’s Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we’ve created for our customers, history of sign design and today’s cutting edge sign technologies. Ask a question about signs, and you’ll likely find the answer here.

Case Studies

Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we’ve done. Including Spencer Makenzie’s Neon Sign, Topper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We’ll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We’ve designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including Ventura, Oxnard and Santa Barbara. Check back soon for more updates.

Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

See Our Neon Sign Gallery

Dave’s Signs Makes Custom Office Signs

Whether you need a lobby sign, directional signage or ADA signs, Dave’s Signs can help you with all your office sign needs. We can use your logo and create a beautiful, distinctive sign for your office. We can also create custom building directory signs, suite signs, and directional signs to give the building a unique unified theme. Call us today to help you with all your office sign needs.

See Our Custom Signs

Custom Sign Design Grove Avenue