Are Your Lobby Signs Falling Down on the Job?
When you enter your building, do you feel “at home”? In other words, is there a sense of “welcoming”? If not, your lobby signs are not doing their jobs. Exterior signs must attract attention and interior signs have to make people feel like they made the right choice by entering. If not, you lose a lot of business.
So, how can you improve these important business signs? Here are some helpful tips to get you started:
1. Colors
Are your signs using the right colors for your business? For example, if your logo is a rose-red than any other shade of red doesn’t represent you properly. Slight differences in shade are subtle, but they are important.
2. Sign Size
When your lobby signs are too large, they can overwhelm people. Also, oversized signs make your lobby look small, cramped, and disorganized. On the other hand, tiny signs make your lobby seem insignificant. It’s best to get together with a professional designer to choose the perfect sign for your company.
3. The Right Materials
Do you want real wood, aluminum, or other materials for your signs? If your signs are near windows, they can fade from ultraviolet light over time. Some materials may seem dark or uninteresting when not properly positioned for light. This is the reason we design and manufacture custom signage for your business. What works for one company is often entirely inappropriate for another, even if they are competitors.
4. Sign Lighting
You may not need illuminated or backlit lobby signs for your business. However, they still need proper lighting, and this can come from light sources inside your building. Your sign professionals from Dave’s Signs check out your business interior before designing and crafting the perfect signage to fill your needs. Call us today at (805) 641-1387 to see what we can do for you.
