Many design elements make a commercial sign a hit, including eye-catching color, font, and contrast. Meanwhile, professional custom signs bring together all the characteristics of great signage in a way that no off-the-shelf sign can. Here are some excellent ways that nicely-done custom signs promote and make your business unique.
#1: Custom Signs Give Visibility to Your Brand
Unfortunately, run-of-the-mill signage does not put your brand in the right light. Building a brand people recognize is best laid at the feet of expert signmakers who design professional custom signs. One of the simplest and most common ways to grab attention and grant visibility is by designing your custom sign with a dynamic logo and other interactive elements.
#2: High-Quality Professional Custom Signs Increase Foot Traffic
According to a survey conducted by FedEx Office, high-quality signs increase foot traffic and make people want to come inside. The survey found that 8 in 10 people said they had entered a business or store they had never been to before, merely based on its signs. That’s nearly 76%! Of course, the brilliant sign design needed for this effect is hard to capture with the ho-hum approach of generic signs.
#3: The Right Amount of Signs Keep You Competitive
Can you believe the absence of a sign will deter customers from entering your store? It will, and if you are wondering what the magic number of signage is, it’s around 2-3 signs around the storefront. Additionally, you can amp up storefront signage appeal with contrasting colors. In fact, black and white can impart one of the strongest contrasts. But, while fonts can create distinctive contrast, don’t go overboard with them and decrease your sign’s legibility and aesthetics.
#4: Good Kerning Gives Symmetry & Unique Looks
Kerning is a type of negative space, and it is where letters are close or far apart. Letters spaced too closely or too far apart define bad kerning. Kerning that is subpar is pretty hard on the eyes and screams unprofessionalism.
Nevertheless, it works well on promoting things such as homemade lemonade stands for kids and side-of-the-road fruit & vegetable stands – both of which typically feature charming handmade scribbled letters and misspellings on their signs.
That being said, it’s important to use good kerning to promote your business, especially when it comes to Channel Letter and Dimensional Letter Signs. The assorted good kerning and font styles we did for the Beach House Fish Dimensional Letter Sign above really looks professional, has great symmetry and overall appeal.
Promote Your Business with Dave’s Signs
Dave’s Signs specializes in Design, Fabrication, Installation, Service & Repair of beautiful custom signs. To find out more about our company serving Ventura, Santa Barbara, and Los Angeles Counties; and Nationwide, please call us at (805) 641-1387 Alternatively, you can fill out our online form for a quote.