4 Secrets for Successful Business Signs


Creating great signage is no accident. Many factors enter the picture. Whether you choose neonmonumentoffice, or channel letter signs, Los Angeles businesses need effective signs. Without these four valuable sign design secrets, you could lose out to the competition...

1. The Myth of Upper Case Lettering

Many people believe all capital letters attracts more attention and it easier to read from afar. However, many studies show just the opposite. The truth is, "all capitals" are perfect for some signs and not good for others. For example, channel letter signs lend themselves well to capital letters, but Dave's Signs has created some attractive and effective channel letters in Los Angeles with standard lettering also.

Turf City Channel Letter Sign

2. There's Nothing Wrong with Empty Space

Some of the most effective signs have plenty of blank space. You don't need to fill up empty areas to have effective signage. Filling in too much space gives your signs a "crowded" look and can make them hard to read and unattractive. It's not uncommon for great signs to have as much as 40 percent unfilled space.

Bank of the Sierra Channel Letter Sign in Los Angeles

3. Determining Letter Size

What size do you need for lettering? You can find many excellent letter visibility charts, and they are valuable tools. But the truth is, it's better to have letters slightly larger than you need than ones that are tiny. Big letters have a greater visual impact. If your letters are too small people may not bother to read them.

4. It's Easy to Make Mistakes

There are many factors to consider for channel letter signscustom graphics and other types of business signage. Without professional help, you can easily make a mistake, and one error or omission can cost your business extra money that you could have avoided. Dave's Signs has experienced professionals to help your Los Angeles business through the entire sign process, getting permits, sign design, fabrication and installation. Plus unlike other sign companies, we are there for you when it comes to sign service and maintenance. 

For more information on how we can help you, contact us or call (805) 641-1387.

Dave's Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we've created for our customers, history of sign design and today's cutting edge sign technologies. Ask a question about signs, and you'll likely find the answer here.

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Case Studies

Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we've done. Including Spencer Makenzie’s Neon SignTopper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We'll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We've designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including VenturaOxnard and Santa Barbara. Check back soon for more updates.

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Call us today for an Estimate at (805) 641-1387 or

Request a Quote Online

Call Us Today at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

See Our Neon Sign Gallery

Superior Graphic Design for our Custom Signs

Graphic design is not all about artistic skill; many outside factors influence how well the sign will work in its location. We are familiar with these outside influences, so we set out to develop each design to stand out in beauty and function, given each unique location. Whether you are purchasing a pylon sign, backlit channel letter sign, neon sign, or any custom sign, we use our creative graphic design talents to make it stand out. Contact us for questions about graphic design and signs.

See Our Custom Signs

Custom Sign Design Grove Avenue