At Dave’s Signs, we take pride in helping all types of stores establish their brand in its most important context: store signs. Stores ordering new signage have many different elements to consider when making a choice regarding new signage, going well beyond the obvious size, font, and color.

Store signs will often be the first and primary thing that customers visually associate with the products that you sell, so it’s important to create not just a positive impression with your sign, but also a strong and lasting one.

At Dave’s Signs, we will help guide you through the process of selecting and customizing a store sign that is right for your business and fits well with your brand.

Depending on the location of your store and the regulations surrounding the signage available to you, you can choose from simple-face signs that are mounted directly on your store’s facade, with lighting from above, below, or ambient surroundings. If you’re interested in making more of a statement, a raceway mount with electrical elements and the power supply housed within it can keep your letters safely lit 24/7.

If you’re more concerned about appearance than merely catching the eye, then you can opt for a direct mount or a flush mount, whereby letters are attached directly to the building’s facade, and a power source contained behind the facade.

If you’re not sure what type of sign is right for your store, we encourage you to get in touch with us directly so that we can help you arrive at the right decision, taking into account everything from your regulatory needs to your branding priorities.

As always, you can reach us at (805) 641-1387 or online.

Reverse Channel Letters are a great way to bring a more nuanced approach to signs designed to catch the eye. While this type of signage still employs electric light to ensure visibility in the dark and to draw attention, the light is installed on the reverse side of outward facing signage in such a way that it is projected onto the surface behind it. This type of ambient light has a softer appeal, less harsh than neon and easier to read than light projected onto a flat sign.

Reverse channel letters are customizable in a variety of ways because there are more variables and elements of choice associated with them than with ordinary signs. The sign’s face is the most standard element, which is usually designed in accordance with a given brand’s custom fonts and colors.

Moving beyond the face of the sign is when design starts to come into play, with several elements to consider. “Return” refers to the sign’s depth, and can range from 3 to 8 inches. Often, the dimension of reverse channel letters signs’ returns will depend on more than just design: lease agreements or local ordinances may dictate the type of return that is appropriate for your sign.

The other major variable in a reverse channel letter sign is the light source. Modern iterations of these signs will almost always include LED lights as opposed to neon, but both the color and intensity of the light is completely customizable. Using light projected onto the surface behind the sign produces a halo effect, centering the viewer’s attention on the letters surrounded by light.

Dave’s Signs has a well-established history of customizing and creating reverse channel letter signs for a variety of clients and purposes. To learn more, or to begin planning your reverse channel letter sign today, give us a call at (805) 641-1387 or reach out to us online.

While ADA signs are often a matter of legal compliance, their value extends well beyond behaving in accordance with the law. Effective ADA signage gives your business an air of openness and accessibility, appealing to a broad audience.

ADA refers to the Americans with Disabilities Act, which was passed in 1990 to ensure equality of access to all Americans. The ADA is most commonly associated with installations like wheelchair ramps and elevators in new buildings but, but its scope and effect extends much farther.

ADA signage is meant to ensure ease of communication with individuals with a spectrum of possible disabilities. For example, signs often feature braille so that they are understandable to blind or visually impaired individuals.

There are a few elements to keep in mind when it comes to installing ADA signs at your business or organization.

One key element of ADA signage is that they must have non-glare backgrounds and characters, making them far easier for the visually impaired and the elderly to read. Typefaces should be easy to read, and language should be simple and understandable. Well designed and thoughtfully considered ADA signage also benefits people with hearing impairments, people who have problems speaking, or people with cognitive disabilities who may rely on signage as an alternative to speaking with somebody they don’t know to ask for help.

ADA signs often feature one or more of the four “accessibility” symbols: the wheelchair symbol which is recognized internationally, as well as symbols to indicate assistive systems for people with hearing impairments.

ADA signs are most practical when located immediately next to the door of the room they apply to, so that they are easy for people with visual impairments to locate, and should have both visual and tactile components.

ADA signage is often legally necessary to comply with federal law, but most businesses and organizations choose to use ADA-compliant signs anyway, in order to ensure that they are providing equally simple access to all of their potential visitors.

Whatever your reason for choosing to install ADA signage, Dave’s Signs is well versed in all the requirements for providing equal accessibility and making them custom tailored to your buildings aesthetic. Give us a call at (805) 641-1387 or reach out to us online.

Business directory signs are specifically designed to provide valuable information for customers and potential customers. However, we live in a world of rapid change and things that were relevant yesterday may not have much meaning tomorrow. Take a look at your directory signage. Maybe today is a good day to update, upgrade, or improve your business image.

Improve the Customer Experience

Effective business directory signs can do more than just inform. When you view the sign we did for the Cabrillo Business Park; you can easily tell which businesses are there. Thanks to the simple and easy to read arrows by each company, you know immediately where they are located. Two companies are straight ahead while the other two businesses are located to the left. This sign is not only informative; it’s easy on the eyes and a pleasure to look at.

Part of the Landscape

When you come to Dave’s Signs for business directory signs, we help you get the most from your signage. The sign we did for the Shops at Kanan Village is not only a great directory sign; it’s an effective monument sign that makes an exceptional landmark. When your sign becomes a landmark, it is part of the everyday thinking process of people who live in the area. Before you know it, they’ll be telling others to look for your sign when they give directions.

Sophisticated Yet Professional

When you get out of your car and walk up to the professional building at 2815 Townsgate Road in Westlake Village, you’ll see one of the most impressive business directory signs in the area. Why is it impressive? Because it presents an air of sophistication and professionalism that you’d expect to find with legal and financial services.

Discover how Dave’s Signs can help you improve your business signs when you call us today at (805) 641-1387. You can also reach out to us online.

At Dave’s Signs, we know that interior office signs say one thing about a business: it is well established and intends to continue to expand for years to come.

theTradeDesk Lobby Sign

Notice how prominent the brand name is in this interior office lobby sign. It’s made out of dimensional letters. The blue line of the handrail is a play on lines often found in graphs used in measuring data. Walking into this office, it’s immediately clear that the brand is well-developed and permanent, which is especially important when inviting customers to partner with them for digital advertising.

Conference Room Window Graphic Sign

This window graphic office sign is on the outside of a conference room. Note how we broke the sign up into eight window panels. When you look at this sign, you feel as if you’re going to walk out onto the Ventura pier when you enter the conference room. It is an attractive experience, and also speaks to the fact that the company is at home in Ventura. They’re here to stay.

Office Door Window Graphic Sign

This office door window graphic prominently displays the name of the company beneath an image of a beautiful plaza, offering a similarly exciting experience to the one above. This can really cause employees to feel as if they are in another country, just by looking through that door and walking through it. Window graphics like these in can spark employees’ imaginations and make them more creative in their projects and assignments, boosting productivity and profitability.

Dave’s Signs Can Create Signs to Boost Employee Productivity

At Dave’s Signs, we know that office signs are not just created to boost sales and revenues, but also to boost employee morale and productivity. Contact us to learn how we can create the perfect office sign that will boost employee morale and lend itself to the expression of your office as a permanent, trustworthy fixture in the community.