The Importance of Word and Color Selection for Outdoor Signs


Outdoor signs are basically made up words and colors. However, the kinds of colors and words you use (and the arrangement) can make all the difference in the world. Dave’s Signs, your sign professionals, can provide you with the perfect blend of color schemes and fonts, and this can often spell the difference between success and failure.

The Value of Contrast

We often take advantage of something as simple as contrast, to greatly improve a business sign. Contrast is all about the color differences between words and their backgrounds. For example, lightly colored words work best against darker backgrounds, yet not all outdoor signs have to be black and white. Our professional business sign designersuse subtle contrast strategies to provide eye appeal and instant recognition.

Do You Really Need Fancy Fonts?

Fancy fonts provide a unique appeal. Yet, they may not be the best choice when you need very large outdoor signs. In fact, elaborate lettering can sometimes be difficult to read from a considerable distance. It can be hard to decide what type of lettering to use and this is where our expertise as professional sign designers can be of great help.

What Do You Want to Say?

Most successful outdoor signs have very few words in them. In fact, the fewer words the better, so you can get straight to the point. But what do you say with those few words? Dave’s Signs will help you choose the right words, and the perfect way to make your words stand out.

Background Choices

Do you want a bright and colorful background, or would something simple be more sophisticated? It can be very difficult to choose a background and you may only need to go with one color. As your professional sign designers we understand the importance of legibility and will work with you to come up with a background which is an integral part of your sign. We take many things into account, like the environment and the color of your building exterior.

Getting the Right Professional Help

If you want to be sure your outdoor signs will be successful, go with trusted professionals like Dave’s Signs. We are a full service sign company who takes care of the entire process for you, including design, fabrication, installation, survey work, permits, service and repair. Whether you’re a small business or a national company with multiple locations, we’ll take care of all your outdoor sign needs.

Stop by our new location at 4773 Ortega St, Ventura, CA 93003 or give us a call at 805-641-1387 for a consultation. Check out our sign galleries or contact us online.

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This is a blog about signs. We highlight the different types of signs: signs we've created for our customers, history of sign design and today's cutting edge sign technologies. Ask a question about signs, and you'll likely find the answer here.

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Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we've done. Including Spencer Makenzie’s Neon SignTopper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We'll have more case studies of signs posted in the near future.

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Saloon BBQ Custom Sign

We've designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including VenturaOxnard and Santa Barbara. Check back soon for more updates.

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Call Us Today at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

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We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

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Superior Graphic Design for our Custom Signs

Graphic design is not all about artistic skill; many outside factors influence how well the sign will work in its location. We are familiar with these outside influences, so we set out to develop each design to stand out in beauty and function, given each unique location. Whether you are purchasing a pylon sign, backlit channel letter sign, neon sign, or any custom sign, we use our creative graphic design talents to make it stand out. Contact us for questions about graphic design and signs.

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