Sign Company Santa Monica, CA – Custom Business Signs & Installation
If you’re looking for a reliable sign company in Santa Monica, you’ve come to the right place. For more than 30 years, we’ve worked with businesses throughout Southern California to create custom signage that feels true to their brand and looks great for years to come.

Since 1992, Dave’s Signs has helped Santa Monica businesses bring their ideas to life with signage that’s thoughtfully designed, built to last, and supported by attentive, full-service support from start to finish.
From design and permitting to fabrication, installation, and repair, we’re a full-service sign company that handles the entire process—making it easier for you to get the right sign without unnecessary stress or delays.
In a coastal city like Santa Monica, signage needs to do more than look good. It has to stand out in a busy environment, hold up to coastal conditions, and meet local codes and permitting requirements. That’s where experience matters—and where we help ensure your sign performs as well as it represents your business.
Professional Sign Company Serving Local Businesses
Contents
- Professional Sign Company Serving Local Businesses
- Custom Business Sign Services
- Santa Monica Sign Permits, Codes & Local Regulations
- Our Full-Service Sign Process
- Why Choose Dave’s Signs
- Common Mistakes Businesses Make When Ordering Signs
- FAQs About Business Signs in Santa Monica, CA
- Get Started With a Trusted Santa Monica Sign Company
Santa Monica presents a unique mix of challenges and opportunities when it comes to business signage.
High pedestrian traffic, strong competition, coastal weather, and strict regulations all influence how effective a sign will be. The right sign strategy doesn’t just look good—it helps customers find you and understand your business at a glance.
Custom Signs Designed for Coastal & Urban Environments
Coastal cities demand more from signage.

Sun exposure, glare, marine layer conditions, and salty air can all affect visibility and longevity over time. That’s why we design signs with materials, lighting, and mounting methods chosen specifically for these conditions.
We also think about how people move through Santa Monica.
Whether someone is walking, biking, or driving by, your signage should work from multiple angles—from the sidewalk, the street, and across the block.
Business Sign Solutions for Local Industries
We work with a wide range of Santa Monica businesses, including retail stores and boutiques, restaurants and cafés, offices and professional services, and fitness studios, salons, and wellness brands.

Each type of business has different visibility needs, operating hours, and branding priorities. Our job is to translate those needs into signage that fits the location and continues to perform long after installation.
Custom Business Sign Services
We are a full-service sign company, handling everything from concept to installation.
Our custom signage solutions are crafted to deliver a lasting impression, helping Santa Monica businesses capture attention, reinforce their brand, and improve visibility at their location.
Below are some of the most common business sign solutions we provide for Santa Monica locations.
Storefront & Building Signs
Your primary exterior sign is often the first thing customers notice.

We design and fabricate channel letter signs, cabinet signs, dimensional letter signs, and building identification signage.
Each sign is engineered for visibility, structural safety, and compliance with local codes—without sacrificing design.
Illuminated & Lighted Signs
For many Santa Monica businesses, visibility doesn’t stop at sunset.

We offer LED-lit business signs, halo-lit (reverse channel) letters, and internally illuminated cabinet signs.
Thoughtful lighting improves visibility in the evening and during overcast coastal conditions, without overpowering the surrounding area.
Blade Signs & Pedestrian-Oriented Signage
In walkable areas, projecting and blade signs can make a big difference.

These signs extend from the building and are easy to spot from the sidewalk, helping foot traffic locate your business quickly. They’re especially effective in dense retail and mixed-use environments.
Window Graphics & Interior Signs
Window and interior signage offers flexible branding options, including window decals and graphics, promotional and seasonal graphics, and interior branding and wayfinding.

While some businesses use vehicle graphics as part of a broader branding strategy, our primary focus remains on fixed, professional signage designed for storefront visibility and long-term impact.
We also assist with banners, wall graphics, floor graphics, and printed signage for promotions, events, and short-term visibility needs when appropriate.
Sign Repair, Maintenance & LED Retrofits
Not every project starts with a new sign.

We provide professional sign repair, maintenance, and restoration services for businesses throughout Santa Monica, helping keep existing signage safe, visible, and performing as it should.
Our services include:
- LED retrofits for older illuminated signs
- Troubleshooting electrical and lighting issues
- Neon sign repair and restoration
- Cabinet sign and channel letter repairs
- Ongoing maintenance for commercial properties
Whether your sign is dim, outdated, damaged, or no longer compliant, our team can evaluate the issue and recommend the most practical solution—often extending the life of your sign and avoiding unnecessary replacement.
Santa Monica Sign Permits, Codes & Local Regulations
Permitting is one of the most common reasons sign projects slow down—or go wrong entirely.
Santa Monica has specific sign regulations that must be addressed before fabrication or installation begins.

Do Business Signs in Santa Monica Require a Permit?
In most cases, yes.
Permanent exterior signs typically require city approval before installation. Requirements vary depending on sign type, size, lighting, and location, which is why experience matters.

Understanding Santa Monica Zoning & Sign Codes
Sign regulations can differ by zoning, building type, and neighborhood.
Coastal considerations, landlord approvals, and property management coordination often come into play as well.
We prepare code-compliant drawings, manage submittals, and coordinate approvals to keep projects moving without unnecessary delays.
Why Permit Experience Matters
Working with a sign company that understands Santa Monica’s permitting process helps reduce redesigns and rejections, shorten approval timelines, and avoid costly mistakes and fines.
We handle the permitting process as part of our service so you can stay focused on running your business.
Our Full-Service Sign Process
We manage sign projects from start to finish, with clarity and accountability at every step.

Our team follows a clear, communicative process—from initial idea and design through production, installation, and final delivery—so every sign supports your brand vision and business goals.
Sign Design & Planning
Every project starts with planning.
We review your location, branding, visibility needs, and local requirements to develop a sign design that works both visually and structurally.
Sign Fabrication & Quality Control
Signs are fabricated using durable materials selected for long-term performance, especially in coastal environments.
Quality control is built into every stage of production.

Professional Sign Installation
Our installation team handles mounting, electrical coordination, and final placement to ensure your sign is installed safely, securely, and in full compliance with city requirements.
Why Choose Dave’s Signs
Choosing the right sign company comes down to trust, experience, and results.
Quality signage is an investment in professionalism, visibility, and long-term brand recognition. That’s why we focus on thoughtful design, durable materials, and proper installation.
Our work can be seen on storefronts, offices, and commercial properties throughout Southern California.

Over 30 Years of Sign Industry Experience
We’ve been designing and installing custom signs since 1992.
That experience allows us to anticipate challenges, streamline approvals, and deliver reliable results for our clients.
True Full-Service Signage Solutions
We handle design, permitting, fabrication, installation, and repairs and updates.
You work with one team from start to finish—no handoffs, no confusion.

Serving Santa Monica & Southern California
In addition to Santa Monica, we regularly work with businesses in nearby communities like Venice, Marina del Rey, Pacific Palisades, and West Los Angeles, bringing the same level of care, craftsmanship, and permitting expertise to every project.
Our regional experience gives us insight into both urban and coastal signage requirements.

Common Mistakes Businesses Make When Ordering Signs
Avoiding these mistakes can save time, money, and frustration.
Designing a sign before understanding local code often leads to revisions or complete redesigns after submission.
Choosing the cheapest option can sacrifice materials, lighting quality, or installation standards, leading to higher long-term costs.
Overlooking installation and electrical requirements can create safety issues and performance problems if not addressed upfront.
FAQs About Business Signs in Santa Monica, CA

How much does a custom business sign cost in Santa Monica?
Pricing depends on sign type, size, materials, lighting, and permitting requirements. We provide clear quotes after reviewing your location and goals.
How long does it take to get a sign permitted and installed?
Timelines vary based on sign type and approvals, but experienced permitting helps keep projects moving efficiently.
Can you handle the Santa Monica sign permit process?
Yes. We manage permitting, drawings, and coordination as part of our service.
What types of signs work best near the coast?
Durable materials, quality lighting, and proper finishes perform best in coastal conditions.
Do you offer sign repair or updates?
Yes. We repair, update, and refresh existing signage when needed.
Get Started With a Trusted Santa Monica Sign Company
Whether you’re opening a new business, updating existing signage, or planning a rebrand, working with an experienced Santa Monica sign company makes the process smoother and more successful.

We’re happy to review your location, talk through options, and help you choose the right signage for your business.
Contact Dave’s Signs today at (805) 641-1387or Request a Quote online to start planning your Santa Monica sign project.
Have questions before getting started? Call us, we’re always happy to help.















































































