Channel Letter signs are an impactful type of sign that has been around since the 1920s. Since then, they’ve functioned as an excellent way to advertise your business and generate more revenue. Additionally, you can see them from a long distance, which is perfect for businesses with large signage. If you are looking to increase the visibility of your business, Channel Letters might be the best option for you! Therefore, if you are shopping for Channel Letter Signage, this article will give you some insight into how to choose them for your building facade.

What are Channel Letters?

Channel letters are a type of commercial signage that adorns the exterior of many businesses. They consist of a graphic element with an individual structure and bold letters that are mounted in a way that gives them a striking, three-dimensional effect. Also, there are four main pieces to channel letters: The face, the return, the backing and the lighting element(s) if the sign has illumination.

They can be made from aluminum, steel or acrylic which typically means they’re rugged and affordable. Channel letters can either be illuminated or non-illuminated, but the bold lettering is striking either way. They can be illuminated by lights either internally (LEDs) or externally with LED lighting fixtures mounted to the back of the letters. Dave Signs also illuminates Channel Letters this way with neon lighting.

Where You Typically See Channel Letter Signs

Channel Letter signs for GANAS Auto in Oxnard, CA.Channel letters are typically installed on the front of a building, or high up on buildings that don’t have convenient space for them. For example, pole-mounted channel letter signs stand tall in retail locations where there is not much room for installation.

We created the two Channel Letter Signs for GANAS Auto above. Their storefront sign can attract people passing nearby, and the pole sign can attract motorists from far away.

Other places you can commonly see Channel Letters are on Monument Signs… 

…and on Indoor Signs.

Why Channel Letters?

Building awareness for your brand is important for your business’s success. Likewise, 59% of consumers say that they would rather buy new products from brands that are familiar to them.

In addition, Channel Letters are a popular choice among many grocery stores, retailers and restaurants wanting to enhance their brand recognition. You can see Channel Letter Signs used by chains and national brands since they are often a very effective part of promoting brand awareness.

The Four Basic Types of Channel Letters

The main difference between channel letters is the type of illumination they use. Of course, you are free to choose letters with or without lighting, as well as which kind of lighting element you want. There are four basic types of channel letters you need to familiarize yourself with as a CEO, solopreneur or decision-maker: Front-lit, Halo-lit, Front/Back-lit and Open Face.

Let’s look closely at the four basic types of channel letters:

1. Front-Lit: This type is the most common. LED bulbs or neon lights light the face of each channel letter. Because of the materials used, this option is extremely customizable.

2. Halo-Lit: For sign projects that require a unique and distinguished look or brand image, you can’t beat Halo-Lit. Illumination for halo-lit channel letters comes from behind the letter. However, they do not have a face and cast halos of light around each letter.

3. Front/Back-Lit: This type of signage combines front-lit letter channel letter with halo-lit. The result looks pretty fancy, too. For instance, if you are considering a sign with a red illuminated face and white halo effect, this option really pops.

4. Open Face: The back and sides of the pen-lit channel letters are aluminum. Neon lights versus LEDs typically illuminate these signs, too. Additionally, the sign face either has no sign face or is clear so that the exposed neon light inside can shine through.

Mounting Options for Channel Letter Signs

When purchasing a channel letter signage, you decide the type of mount you need. Channel letters have three main mounting options: the raceway mount, flush mount and backer mount.

• • Raceway Mount: Many property managers often request that channel letters be mounted atop a raceway. Raceways are containers that neatly and safely holds the electrical components (wires, power supply, etc.) for the individual letters. A raceway also alleviates the # of holes drilled, too. We typically paint raceways so they match the hue of the sign band or storefront. This technique also ensures that it blends well with brand guidelines and the surrounding architecture.
  • Direct Mount: This mount is the most common. And it gets its name because the letters mount directly to the building’s face. Housing for the power source and electrical wiring is behind the bulkhead wall with this option. For Back-Lit letters, separation from the surface comes from standoff spacers.
  • Backer Mount: This mount is more common for illuminated channel letters. This option sees the channel letters attached through a pre-made opening in the building’s frontage or mounted atop the backer board. The electrical hardware and power supply are contained within the backer cabinet or situated behind the facade or bulkhead wall.

Next Steps for Getting Your Channel Letter Signage

There you go! Now you know the basics of channel letter signage. The next step we recommend is consulting with a custom sign professional like Dave’s Signs. We have experts on staff who can create commercial signage for your business that will help you stand out from the rest of the clutter. With 20+ years of being the top choice for the design, fabrication, and installation of distinctive signs and graphics, you can trust our suggestions!

Why Choose Dave’s Signs for Your Channel Letter Signs? 

Dave Signs services clients here in Ventura, Santa Barbara, and Los Angeles Counties; and Nationwide. We know the local zoning ordinances that regulate the size, illumination and projection of Channel Letter Signs. Also, we have extensive experience meeting landlord’s and property management requirements for signage. 

If you would like to know more about our Channel Letter Signs or other high-quality products and services we offer, please get in touch with us at (805) 641-1387. Alternatively, you can fill out our online form for a quick quote.

Mexican restaurants, with their spicey and deliciously flavored foods, put us in a festive mood. Meanwhile, California has the highest number of Mexican Restaurants in the United States. In fact,  industry reports put the numbers at nearly 75,000 for 2021. With that much competition comes the need for commercial signage that sets you apart from the rest. However, what’s the best way to do this? To answer that, we’ve put together a guide of Mexican restaurant sign styles that help get your business noticed.

Channel Letter Signs – El Dorado

The legend of El Dorado and its treasures enticed the Spanish Conquistadors to come to Mexico and South America to find it. Likewise, diners today are lured to the popular El Dorado Mexican Restaurant by their densely packed menu of all the usual tasty suspects and the bold & gold channel letter sign on the building’s facade.

 Neon Restoration Sign – Pepe’s 

California has a rich history when it comes to Mexican restaurants and culture. Amazingly, several of these eating spots are still owned by descendants of the original owners. Unfortunately, as time passes by, these nostalgic and beautiful signs fall into disrepair. When they do, sign companies restore them to their original glory. The beautiful neon sign Dave Signs restored for Pepe’s is an excellent example of this.

Illuminated Sign – Beach House Tacos

The theme is sunny beaches and to-die-for tacos at Beach House Tacos in Ventura, CA. Additionally, beachgoers who wonder what good seafood and other fare await them inside are guided there by the bold, Illuminated Sign.  Barn lighting illuminates eye-catching dimensional letters and gives them a drop shadow effect.

Made to Last – Spencer Mackenzie’s

Spencer Makenzie’s, like Beach House Tacos, offers Mexican food oceanside. Of course, the sea spray can be tough on any beachside sign. Therefore, a rugged design is a must-have. Dave’s Signs creates beachfront signs that can withstand the surrounding ocean elements, while still grabbing passerby’s attention.

Grand Opening – Fast Food Mexican Restaurant Sign for Lalo’s Jr

Grand openings can be exciting, and Mexican food devotees often can’t wait to try out the new offerings. The Mexican restaurant sign we created for Lalo’s Jr.’s Fast Food Restaurant’s opening is as varied and colorful as their menu.

Contact Dave’s Signs for Your Mexican Restaurant Sign

For over 20 years, Dave Signs creates attention-grabbing, custom signage.  locally here in Ventura, Santa Barbara, and Los Angeles Counties; and Nationwide. To find out more about beautiful Mexican restaurant signage we can provide your business, please get in touch with us at (805) 641-1387. Alternatively, you can fill out our online form for a quick quote.

Hospitality signs direct guests to where they need to go and be. Without them, they find navigating the building and ground a virtual maze. Of course, experiences like this are frustrating to them. Therefore, you can rely on excellent hospitality signage to enhance the guest experience. No matter what the reasons guests head to a hotel, one thing is clear:  They want every aspect of their stay to be easy and as streamlined as possible. 

Below are a few excellent examples of hospitality signage ideas that help guests plan and enjoy their stay.

For Clarity& Simplification

• • Entrance & exit signs: Signs at the entrance & exit are typically the first part of the guest experience. Because of this, strategically placed, colorful monument signs let guests know how to get in and out of your business.

• • Illuminated signs: Eye-catching illuminated hotel signage leads guests to the right place. They simplify and improve their stay. For instance, the illuminated blade sign we created for Castillo Inn at the Beach lets Beachgoers know at a glance if there are vacancies or not.

For Relaxation & Safety

• • Maps and directional signs  Guests expect relaxation and organization during their vacation or staycation. So, clear maps and directional signs at check-in counters, rooms, and corridors really elevate the guest experience by helping guests quickly find their way around.
  • Safety signage:  Safety directional signage assists people, including those who are handicapped, in finding anything from the elevators to an escape route during an urgent evacuation scenario. Above all, hotels must meet ADA standards. If they don’t – they are at serious risk of facing large fines. Dave’s Signs knows all the ADA rules and can help with these special types of hotel signs.

For Branding & Satisfaction

• • Hotel wayfinding signs: Wayfinding signs help people navigate their way around the building. They create a consistent and seamless experience for hotel guests. Furthermore, hospitality wayfinding signs also maintain branding. This ensures that all signs look the same around the entire property.  The best part about wayfinding signs? It’s like having an attendant in every area of your hotel. Your guest has a question, they find the answer, they follow the answer, and voila! They’re satisfied.

Look to Dave’s Signs for Your Hospitality Signage

If you are searching for the perfect sign company for your hotel signs, look no further than Dave’s Signs. We have been furnishing beautiful signs for hotel businesses for over 20 years. Given these points, let’s work together to build excellent hospitality signage for your business. You can contact us at (805) 641-1387 or request a quote online.

A Lightbox Sign is a type of sign that is commonly used for shopping malls, auto dealerships, gas stations, retail locations, and more. All of which use the advantage that extra visibility brings.

These cabinet-style signs, with their LED or neon illumination, provide visibility for your message. What’s more? Because they are highly visible night and day, they help rev up your advertising game 24/7.

Lightbox Signs Promote Your Brand Long-term

Professional lightbox signs are made of highly durable materials. These premium materials allow their use in just about any location. Additionally, these materials will work to promote your brand for the long term.

We’ve listed a few examples of different lighted box signs that help amplify your exposure.

Lightbox Design for Multi-Tenant Signs

Driving around, you’ve probably noticed Muti-Tenant signs. For example, take the pylon sign Dave’s Signs retrofitted for Mountain Gate Plaza. Mounted to a two-legged pylon, this sign contains a lightbox design with removable panels. Also, the design ensures every business listed gets maximum visibility.

Lighted Restaurant Sign

Lighted cabinets display the name and logo details of dining establishments. These nuances make for some memorable decor, as well. An outside LED lightbox sign like the one we created for Midici’s is a good example of this. Meanwhile, the beautiful sign guides customers in. It also gives them an incentive to stick around and have some delicious wood-fired pizza.

Special Construct Lightbox Sign 

Illuminated sign boxes are often used for displaying the name, logo, and contact information. That aspect is helpful for various veterinary and healthcare businesses. The one we did for the Port Hueneme Animal Hospital promotes the brand from the moment you walk up to it and go in.

Lightbox Cabinet for Grocery Stores & Shopping Malls

LED lightboxes establish a prominent visual identity at grocery stores, plazas and malls. They help your store stand out among other distractions. The overall effect of Red Barn Market’s red theme creates an ideal identification point. The familiar brand displayed welcomes you into its doors.

Lighted Box Signs for the Office

We’ve looked at exterior lightbox signs up until this point. However, they are also an ideal solution for the interior branding of an office. In fact, interior lighted box signs can provide a brilliant, lasting glow to any office.  Display your company logo at the entrance of the office or in the reception area. That way, the sign reinforces your brand identity where the customer experience starts.

Let Dave’s Signs Position Your Business

Dave’s Signs makes eye-catching, custom signs. Offering beautiful, on-message, lighted business signs locally here in Ventura, Santa Barbara, and Los Angeles Counties; and Nationwide, we can help provide your company with excellent business positioning.

We also offer top-tier lightbox signs with a large variety of styles and illumination options. Not to mention that we can create and install the sign of your choice for all occasions. Simply call us today for an estimate at  ‭(805) 641-1387 or request a quote online.

Convenience store merchants know that one of the biggest challenges they face is in figuring out how to make people take notice and check out their business. Luckily, they can overcome this hurdle by using encouraging convenience store signs. Dave’s Signs has put together a few ways that make c-store signage engage customers and demand their attention.

Customized, Beautiful Signs Market Your Business

Beautiful, professional, and customized signage outside of your c-store sells and informs. By looking at your specialized signs, customers passing by will be lured in to learn more about your business. Customized signs also make them want to know more about your specific brand.

Effective Convenience Store Signs Update & Organize

C-stores also keep products updated and in order. Because of this, the quality and message of the signs you display outside and inside your business matter. In fact, the right signage can mean the difference between exceptional inventory turns, or your products staying on the shelves. There are specific types of signs that work well for your c-store’s exterior and interior, and they all have different functions. Here are a few to think about for your business.

The Main Sign

The main outside sign is the star of the show, and it’s usually the first one people see.  However, you need the right design to draw in the customer’s eye as they pass.  Below, you can see the illuminated main lightbox sign we made for the outside of Point Market. It stands tall and lets everyone know your Point Market is there and to come inside. The varying font on the sign isn’t busy at all, either. The total package conveniently tells you the essentials you need to know about the market in an instance.

Door Signs Communicate & Organize

Professional door signs communicate areas to help customers find your goods and services quickly. In brief, ensuring their shopping experience properly reflects the  ‘convenience’ in ‘convenience store.’ Riveting signs are excellent ways to kickstart sales, too. Therefore, they can go on windows, walls, and the entryway door and cooler doors.

Custom Graphic Ribbons & Canvas Prints

The walls surrounding the area that hold cold beverages and snacks are prime real estate for displaying eye-catching graphics. Bakersfield’s sunny climate makes the region conducive to growing crops that range from almonds to carrots to lemons. Meanwhile, the beautiful artwork the convenience store commissioned Dave’s Signs to do captures this essence perfectly. In addition to those checking out what’s in the cooler, the professional graphics look inviting from anywhere in the store.

Not Your Run-of-the-Mill Drink Sign

Here, you can see the graphic ribbon and gorgeous fountain drink sign we customized to this c-store owner’s specifications. As we mentioned before, customized signs sell and inform. Additionally, a custom sign approach advertises certain products throughout your c-store more effectively than generic ones do.

Illuminated Channel Letters That Organize & Inform

How many times have you entered a store and couldn’t find what you’re looking for? For this reason, Dave’s Signs created these custom backlit channel letter signs in various colors for Fuel Depot Market. Their vivid designs help customers quickly and conveniently find non-alcohol and alcoholic beverages in Fuel Depot’s different sections.

Contact Dave’s Signs to Learn More

We hope you enjoyed our roundup of suggestions to improve your c-store signs. Dave’s Signs has expertise in working with convenience store owners to design, fabricate, and install the finest signs in the business. Eye-catching, customized sign solutions are why Dave’s Signs is so popular nationwide and in Ventura, Santa Barbara, Los Angeles & surrounding counties. To find out more about how we can help you, call (805) 641-1387 or contact us online.